There was a new dress release every Friday at 12:00. Fans of the dress would eagerly wait for noon and then there would be loads of whinging by people who didnt get lucky because the dresses had sold out instantly. Many people complained that the dress was in their checkout basket but got taken out/
The facebook page was fierce. Anyone that dared critise the quality of the fabric was instantly shut down.
Every week it was virtually the same two dress styles but in different fabrics.
I'd forgotten about it until my friend called around last night seeing if I wanted one of her old dresses.