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The wait is over: the Yoto Black Friday sale has landed, with discounts on Yoto Players, bundles and cards

Mumsnet’s favourite screen-free smart speaker has a big discount for Black Friday, plus we've spotted deals on Yoto cards and accessories too.

By Poppy O'Neill | Last updated Nov 26, 2023

One of the most-requested and searched-for Christmas gifts this year, we've been on tenterhooks waiting to see if Yoto would be participating in Black Friday 2023.

The Yoto Player is a screen-free audio player designed for kids aged 3-12. Operated using two dials and cards inserted into the top of the player, it’s straightforward to use and offers tonnes of content - there are over 1,000 cards available - including audiobooks, meditations, podcasts, soundscapes and make-your-own cards.

We reviewed the Yoto Player recently, and our tester Mairi especially liked how much the Yoto appealed to different age groups. She said her 2-year-old loved the player just as much as her 7-year-old, thanks to the range of cards available, catering to different interests and ages. 

While the smaller Yoto Mini remains full price at £60, the Yoto Player currently has a whopping 20% off, bringing it down to £80, from £100 for Black Friday weekend.

What’s more, we’ve spied up to 22% off Yoto Cards and accessories at WHSmith - so you can make a saving on great stocking fillers even if your DC are already Yoto converts. 

Here are the best deals on Yoto Players and accessories for Black Friday.

Was £100, now £80
What we like
  • Easy set up

  • Appealing to a wide age range

  • Screen-free

  • Educational

  • Great for bedtimes

  • Portable

  • 24-hour battery life

  • Can be used as a speaker or with headphones

What to know
  • Cards sold separately

  • Subscription available

What Mumsnet users say
Vnetting · Tried & Tested
The Yoto player is awesome.
See Post
Squiffy01 · Recommended
I LOVE Yoto.
See Post
Our verdict

A brilliant gift for kids aged 3 and up, the Yoto Player is portable, user-friendly and looks great. It's controlled via a parent app and physical cards, so there are no worries about kids accessing any inappropriate content. With a daily podcast and loads of cards to choose from, plus a nightlight and OK-to-wake alarm clock function, it's a truly impressive, ingenious little device.

It was possibly the best gift our DD got a few years ago. I got the starter pack of cards and we also recorded her some stories to include. Would very much recommend the monthly subscription too.


Was £110, now £88
Yoto Player Starter Pack Bundle

Buy now

If you get an adventure jacket, it's also virtually indestructible.


Was £25, now £20
Yoto Adventure Jacket

Buy now

We got DD one for her second birthday and got a starter pack to go with it (I think there was maybe 5 or 6 cards in it) that had a few different types of cards like stories, music and first words. It was a huge hit, she's now 3.5 and uses it every day


22% off, now from £7
Yoto Cards

Shop now

About the author

Poppy O'Neill is a Content Editor at Mumsnet and a mother of two. She's been researching and reviewing baby and child products for 2 years, with a particular focus on baby essentials, toys and books for toddlers and outdoor play equipment. From potties to paddling pools and bunk beds to bedtime stories, she loves to deep-dive into research and find the best products out there.

Poppy is also an award-winning, best-selling children's and parenting author of books such as Don't Worry, Be Happy, The Extraordinary Book That Makes You Feel Happy and Mother Power. She specialises in children's mental health and her books are used by therapists, teachers and SENCOs across the UK. She won a The Week Junior Book Award in 2023, her books have been translated into several languages and she's been featured in The Guardian, The Sunday Times and The Sun.

After earning a BA in Creative Writing from the University of Leeds and a PGCert in Fashion and Lifestyle Journalism from University of the Arts London, she worked in fashion for most of her 20s. When her children were young, she undertook an MA in Creative Writing from the University of Chichester and re-trained as an author and freelance writer.