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Best Amazon Black Friday deals 2021 - when will the offers start?

Recent years have seen big savings from retail giant Amazon, so shoppers are already eagerly anticipating their Black Friday deals. We take a look at when the discounts will drop and the savings you can expect to see. 

By Natasha Gregson | Last updated Oct 21, 2021

Woman online shopping on Amazon

From Fire TV Sticks to Echo Dots, Kindles to Ring Doorbells, Amazon's own products have become ever-increasingly popular over the years, and you can expect to find fantastic savings throughout November on the site. 


It's not just Amazon's own products that will be slashed in price though - based on previous Black Friday sales, we expect to see discounts across a range of different areas and product types, including some of the most popular brands around today (new Apple AirPods anyone?).

So whether you're in the market for a new household item like a vacuum cleaner or washing machine, or are wanting to kickstart or finish off your Christmas shopping with the best toy or LEGO deals, Amazon is the place to be for all your needs.

Searching solo for the best Black Friday discounts can be tricky and time-consuming, but the Mumsnet team will be on hand to help and be searching for the top discounts for you as soon as the sales start. In the meantime, we've taken a look at when the price drops will start, and the products we expect to be on sale that you don't want to miss. 

Here are the best Amazon Black Friday deals to expect in 2021.

What is Black Friday?   

If you're looking for a bargain in the run-up to the festive period then you'll want to take full advantage of the annual Black Friday sales. Every year brands and retailers offer big discounts on some of their most popular products, meaning shoppers can get some great savings - whether it's Christmas shopping, a big ticket item you've been after for a while, or an impulsive buy that catches your attention. 

Throughout November, Mumsnet will be on the hunt for the top savings for you to enjoy. Here are some of the deals we'll be searching for: 

When is Black Friday in 2021? 

In 2021 Black Friday falls on Friday 26th November, but it's no longer a one-day-only event, and you can expect to get savings throughout November.

How did Black Friday start? 

Originating in America, Black Friday is still relatively new in the UK but has fast become one of the biggest sales events of the year in the past decade. It started a lot sooner in the US though - it's estimated that 'Black Friday' as a term was first used in the 1960s, but this wasn't in relation to shopping and was instead connected to busy traffic.

The Black Friday sales always follow Thanksgiving (similar to how the Boxing Day sales are the day after Christmas Day), and it's thought that retailers have adopted the term to reflect their finances after a boost from the sales, and are 'in the black', meaning in debit, as opposed to owing or being down on money. 

What is Cyber Monday?

Cyber Monday started much later as a concept in the US than Black Friday, and it wasn't until 2005 when it began. Originally Cyber Monday was the big day for online discounts, whereas Black Friday was for in store bargains. However, with the popularity of shopping on the Internet, you can also get great deals online on Black Friday too.

When is Cyber Monday 2021?

This year it's on Monday 29th November. It is always on the Monday following Black Friday, but the deals are expected to continue across the weekend too.

How to find the best Amazon Black Friday deals

Woman shopping online on laptop

"I bought an Echo Dot and a bigger Alexa. I’ve had my eye on them for a while and I’m pleased with the discount." - Nicknacky

"Amazon. I look at the lightening deals but only buy things I am actually looking for. I usually get some good presents." - Troels

"I bought a kids' Kindle, a overlocker, an Echo Dot, and some headphones for the DCs' stockings." - YouCantBeSadHoldingACupcake

The beauty of Amazon is the large range of products it stocks, meaning you can tick many things off of your list in one go. Searching out the best deals can be difficult though, even if you're only sticking to one site for it all, so we'll be on hand as soon as the sales start with all the top Amazon Black Friday deals, right on this page. Don't forget to bookmark it and keep checking back as we'll be updating it as soon as the discounts start to go live.

Mumsnet users usually recommend having a list before you go, particularly if you're planning on hitting Amazon on Black Friday for Christmas shopping, to keep you on task. Think about who you need to buy for and what you want to get them. Are there any other things you'd be buying for the house anyway or any treats you've had your eye on? Writing a list will keep you focused and ensure you get the deals you really want before they're sold out. And then when you're done, if the odd impulse purchase catches your eye, you can buy safe in the knowledge that you're not missing out on what you've been needing or coveting for a while.

Is Prime needed to shop the Amazon Black Friday deals?

"Next day delivery is a game changer." - Needhelp101

"We have it and it's well worth it for us. We use it for deliveries, TV and film, Prime Music and I use Prime Reading and Amazon First Reads on my Kindle too." - Dotinthecity

No, it's not essential but to get the most out of the Amazon Black Friday sales it is recommended. You will still be able to shop the sales without an upgraded account, but a Prime subscription can give you early access to some lightening deals hosted by Amazon. The best feature of Prime for frequent shoppers, however, has to be the free next day delivery offered on many products across Amazon (do double check though, as the delivery times may be slightly longer on some products and brands). Oh, and you'll also get access to the Prime Video and Prime Music streaming services. Now that's what we call a good deal.

It's £7.99 per month to subscribe and if you've not had Prime before you can get a free 30-day trial. Find out more here

When will the Amazon Black Friday deals start?

While the official Amazon sale dates have not yet been released, we expect to see the deals start from early November and for new deals to continue throughout the month, leading up to the weeks before 26th November.

What Black Friday deals can we expect to see from Amazon? 

The actual deals will be revealed closer to the time, but we're hoping to see savings across Amazon, on everything from TVs to towels, headphones to haircare. Looking at the sales from last year usually offers a good indication of the types of discount we can expect to see in 2021. Scroll down for our round-up of the best buys Mumsnet users loved last year. 

Alternatively, the Amazon Prime Day sales event, which took place between 21st and 22nd June, can offer some loose predictions about the products that may be on offer. Prime Day saw prices slashed across a whole host of areas, including £180 off of this Philips Lumea Prestige IPL Cordless Hair Removal Device, a £100 discount on this Ninja Foodi MAX Health Grill and Air Fryer, and 50% off this Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner (on a limited-number lightening offer). You can also expect to see big savings on Amazon's own products too, so if you're after an Echo Dot or a Fire Kids Tablet, it's worth holding off until the sales to see if you can get a big saving. 

What were the best Amazon Black Friday deals in 2021? 

No one knows the appeal of a great bargain quite like our savvy users, and here were the products they couldn't get enough of last year: 


Where can I find the best Black Friday 2021 deals? 

From Mumsnet users' favourite brands to the products we know you'll love, we'll be on the hunt throughout November for the biggest savings around.

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Best Black Friday toy deals: tips for shopping the sales, plus our pick of the top savings on children's toys in 2021 

Best Black Friday LEGO deals: from DUPLO to Harry Potter to Frozen, we'll be seeking out the LEGO offers you don't want to miss

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Black Friday vacuum cleaner deals: step up your cleaning routine with these robot, cordless and standard vacuum cleaners

Best Black Friday washing machine deals: Black Friday is the ideal time to get a discount on expensive appliances – here are our top picks

Best Black Friday beauty deals: our team will be finding the best beauty bargains in 2021 – including on popular brands like Charlotte Tilbury, NIP+FAB and Urban Decay

Best Boden Black Friday deals: we love Boden's quality knitwear and dresses (with pockets!). We'll be bringing you their offers on this page

Best Lovehoney Black Friday deals: Lovehoney's sale last year did not disappoint, and you we'll be seeing huge discounts again this year