for all the meanies on here.
I didn't know they did the Friday release thing. I think if a small business has A Thing and it works for them, why not? I do have 2 of their dresses, only one of which i wear regularly (don't like the neckline of one as much). It is fine. I wear it at home when i want a change from joggers, it's comfy, doesn't crease, doesn't need ironing and it has pockets. It is the dinosaur one and i love it.
I have, on occasion worn it with docs to my horribly grown-up corporate job to either no comment or "is that... dinosaurs? cool" I literally have never cared what people think of my clothing choices though, so that helps.
For a polyester dress it's surprisingly non-sweaty for me, and it hasn't pilled at all (i wash everything inside out, not sure if that helps). I'm not horribly keen on polyester from a sustainability pov, which means I'll wear the dress to death then probably make cushions out of it. Or stuff cushions or something with it when I'm done. I'll donate the other one to a charity shop.
As for how they can produce in UK at that price? they must be very easy to run up on an industrial serger. I don't know how or where they get the fabric or do the cutting, but again, easy peasy. I like that they do large sizes, and am pleased to see they can customise. Not sure i like the cutsey "talk" in their marketing, but if that's their brand and it works for them, why not? I ignore stuff like that and concentrate on the product.