Best Beauty Advent Calendars of 2025

We might still be clinging on to the last bit of sunshine we're getting this year, but deep in the depths of our style and beauty Talk board, Mumsnet users have been perusing this year's beauty Advent calendar offerings extensively since June.

For the last few months, I've been keeping an eye as beauty aficionados across the boards investigate, compare and share their verdicts on 2025's upcoming calendars. To identify the best ones worth purchasing, I'm looking for the same things - a) the best value, b) the most luxurious and c) the best selection of full-sized products.

So, as ever, I've taken it upon myself (along with the generous advice offered up by our users) to help you navigate the crowded beauty Advent calendar market to find the gems of 2025 worth getting. Afterall, there's serious competition out there - and some calendars can sell out incredibly quickly.

In this roundup you’ll find

To help you spend your hard-earned money wisely, I've personally handpicked the calendars that both our team at HQ and Mumsnet users rave about every year. Testing is also underway BTS, so do check back to this guide before purchasing, as I'll be revealing full in-depth reviews of the ones I can get my hands on.

For each calendar in this roundup, I'll provide in-depth product information - sharing what I genuinely like and dislike. Every recommendation comes with my personal verdict, so rest assured every aspect of each calendar has been and will be considered.

Keep scrolling to discover the calendars that are available to buy in 2025.

Beauty Advent calendars still in stock

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Rodial beauty Advent calendar

12 Days of Rodial beauty Advent calendar, £97

£97 from Rodial

What I like

Nice mix of skincare and make-up
Superb value for money
Try Rodial before committing to full sizes (and prices!)
Compact, recyclable packaging

What I don't like

Lacks the traditional 'Advent calendar' feel
Not many full-sized items included

Key specs

Price on writing: £97 (worth £244) | Available: Now via Rodial and selected retailers | Number of products: 12 (mix of skincare and make-up)

What Mumsnet users say

Mumsnet editor, Rebecca Roberts · Recommended product

Just 12 genuinely useful products from a brand that’s normally well out of most people’s price range.

See Post

My verdict

Rodial’s 12 Days of Rodial beauty Advent calendar isn’t quite what you’d expect from a luxury brand - it’s smaller, simpler and far more practical. Instead of flashy packaging or endless filler minis, you get 12 genuinely useful skincare and make-up products that showcase the best of Rodial without the hefty price tag.

The focus is on quality over quantity, with formulas that actually deliver visible results. You do lose a bit of the “door-opening” fun that makes advent calendars feel festive, but if you care more about what’s inside than the wrapping, this one’s an impressive all-rounder that feels indulgent yet sensible.

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LUSH beauty Advent calendar 2025

LUSH Advent Calendar 2025, £205

£205 from LUSH

What I like

Generous 25 products including 10 gift-exclusive items you can't buy elsewhere
True to Lush's ethos with vegan, cruelty-free formulations
Sustainable packaging made from 100% recycled materials
Great variety covering bath, body and fragrance categories
Supporting meaningful cause through artist collaboration with Artbox charity

What I don't like

Higher price point for what are mostly bath and body products
No skincare or makeup items for those wanting broader beauty variety
Products are quite Lush-specific, you either love their scents or you don't
Some may find 25 products overwhelming if you're not a regular bath product user

Key specs

RRP on writing: £205 | Available: Pre-order now for early September 2025 dispatch | Contents: 25 products total, including 10 gift-exclusive items | Special features: Vegan, sustainable packaging, charity collaboration artwork, Klarna payment options

My verdict

This year's Lush Advent Calendar is a bath lover's dream - it offers 25 handpicked products that showcase the brand's festive range alongside year-round favourites.

What makes this 2025 edition particularly special is the inclusion of 10 exclusive products you literally can't get anywhere else, making it feel truly unique rather than just a repackaging of existing items you could buy year-round.

The standout here is the thoughtful curation, in my opinion - from the Snoozy Butterbear bath bomb to the Christmas Eve candle, each item feels carefully chosen to create a proper festive countdown experience. The charity collaboration adds meaningful depth, too, while the sustainable packaging aligns with conscious gifting values.

At £205, this is definitely an investment piece, but for Lush enthusiasts or anyone who prioritises bath time as self-care, it offers genuine value. The exclusive products alone make this worthwhile for collectors and the variety means you'll discover new favourites alongside beloved classics.

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VOGUE beauty Advent calendar

VOGUE Festive Calendar 2025, £355

£355 from VOGUE

What I like

Exceptional value with 29 full-sized products
Diverse category mix
High-end luxury brands (including bespoke Moschino pieces)
Includes year-long British Vogue digital subscription
Standout items like Therabody Sleep Mask Device
Professional curation by Vogue's beauty editors

What I don't like

Price point puts it out of reach for many consumers
Some products may not suit all skin tones or types
Heavy focus on luxury brands
Excluded from all discount promotions
Limited appeal for those seeking more affordable options

Key specs

RRP on writing: £355 | Estimated worth: £1,600+ | Available: Available now (excluded from all discounts including Black Friday) | Contents: 32 products total, including 29 full-sized items | Special features: British Vogue digital subscription for 2026 included, £75,000 donated to three charities (Sistah Space, akt, Women for Refugee Women), curated by Vogue editors

My verdict

Arguably the pinnacle of luxury beauty Advent calendars, the British Vogue Festive Calendar 2025 delivers great value that's hard to match.

With 29 full-sized products from coveted brands like La Mer, Charlotte Tilbury and bespoke Moschino pieces, the £355 price point offers a genuine saving on over £1,600+ worth of products. Plus, the charitable element makes the upfront cost feel more meaningful.

What sets this calendar apart is its curation across multiple categories - from the Therabody Sleep Mask Device to professional-grade makeup tools and luxury skincare. The inclusion of a year-long British Vogue digital subscription sweetens the deal further.

However, the high entry price point and luxury focus make this a significant investment that may not suit everyone's budget or beauty preferences.

This calendar is ideal for serious beauty enthusiasts, luxury product collectors, or as an extremely generous gift. While the price may seem steep initially, the mathematics work strongly in the buyer's favor, making it one of the best-value luxury beauty sets available this season - provided you can justify the upfront cost and will genuinely use (and have space to store!) the diverse product range.

The history of beauty Advent calendars

I remember when Selfridges released the first beauty Advent calendar back in 2010, and since then, this festive trend has really grown in popularity, placed firmly at the top of every beauty buff's Christmas wish list.

Over the past decade we've seen some of the biggest brands create their own Advent calendars – including the likes of M&S, Liberty, Harrods and Cult Beauty, with new brands, new products and new retailers getting involved every year.

Take it from Mumsnet user LarsErickssong: “I only got a calendar for the first time last year on a bit of a whim as I didn't know what I wanted for my birthday. Never really been into skincare but trying all the different products has made me obsessed! So I'm really excited to be able to research and choose properly this year knowing more of what I do or don't like.”

Join in the conversation

See what beauty Advent calendars Mumsnet users are lusting after in 2025.

What was the best beauty Advent calendar in 2024?

This was a topic of MUCH debate on the Style & Beauty forum last year. In 2024, Liberty’s offering received a lot of love. I also noticed that many Mumsnet users shared their enthusiasm for the Space NK, Cult Beauty and Fortnum & Mason bundles but understandably people were hesitant to part with £200+ and previous purchasers voiced concerns about product repetition.

Pictured: Liberty Beauty Advent Calendar 2024, RRP £260, worth £1,205

Are beauty Advent calendars worth it?

It goes without saying that, in the current climate, a beauty Advent calendar is certainly a luxury. However, all the Advent calendars I've picked offer substantial savings when you consider the cost of the products inside.

This year, there are a lot of full-size products included, which means if they're products you use regularly, you could actually save yourself money in the long run.

Overall, they're definitely a treat purchase, but sometimes you can justify that you've earned it (and it's important to prioritise self-care every once in a while IMO).

How I chose my recommendations

First up, I thoroughly researched this year's offerings as the anticipation and excitement builds around their releases.

Next, I sought out the trusted opinions of Mumsnet users to get their feedback on their favourite beauty Advent calendars in previous years, including their thoughts on presentation, value for money and product mix.

There are many dedicated threads on the Mumsnet forums about this year's Advent offerings featuring many users who take their beauty Advent calendars extremely seriously – spreadsheet anyone? Mumsnetters love to share their experiences, along with discussions around the most anticipated beauty Advent calendars for 2025.

Why you should trust us

We work hard to provide honest and independent advice you can trust and we spend hours scouring the Mumsnet forums and online bestseller lists to find products that real parents rate.

Transparency is really important to us and that's why we're always upfront about where we find our recommendations. We write about products that we feel offer the best value to most parents – the ones that our users would recommend to their own friends and family.

About the author

Rebecca Roberts is a writer, editor, and content marketing expert hailing from Leeds. Here at Mumsnet, she commissions, writes, and edits to bring parents content designed to make life easier. After birthing and breastfeeding two babies in two years, Rebecca knows first-hand how hard it can be to prioritise yourself when you become a mother. So, she’s on a quest to find the best beauty and fashion products that are both practical and affordable, with the help of Mumsnet user recommendations.

Beyond her role as an editor here at Mumsnet, Rebecca can be found balancing life as a working mum of two toddlers and when she’s not at her desk, you’ll likely find her at a local playgroup, in a nearby coffee shop, or walking the dog up and down country lanes.