Best Black Friday toy deals 2025: LAST CHANCE to save up to 72% on the best toys

Calling all savvy shoppers and bargain hunters - 'tis the season of Black Friday sales and top toy retailers including Amazon, Argos, Boots, Very and The Entertainer already have a huge variety of toys on sale now - stock up and get ahead with your Christmas shopping!

Jump to: Rolling live deals | Best preschooler toy deals | Best board game deals | Best Christmas gift deals | Best toy deals under £10

⚡Quick links to LIVE Black Friday toy deals ⚡

⚡72% OFF Exploding Kittens Party Pack | £8.50 £30

⚡61% OFF Barbie Dreamhouse Dollhouse | £137 £350

⚡50% OFF Ticket to Ride: Europe Board Game | £22 £45

⚡50% OFF Bluey Family Mega Celebration Playset | £40 £80

⚡50% OFF Fisher-Price Little People Barbie Pet Spa | £20 £40

⚡50% OFF Curlimals Higgle Hedgehog Electronic Pet | £5 £10

⚡45% OFF Amazon Fire HD 10 Kids tablet | £110 £200

⚡40% OFF Jurassic World Rebirth Eotriceratops Dinosaur | £37 £55

⚡33% OFF Chad Valley Marble Run | £10 £15

⚡33% OFF LEGO Harry Potter Monster Book of Monsters | £37 £55

⚡31% OFF Hot Wheels Toy Cars & Trucks Set of 10 | £9 £26

⚡25% OFF Little Live Pets Gotta Go Giraffe Gigi | £23 £30

If you’re looking to snag some great savings on toys this autumn for a birthday or for you organised ones out there already searching for Christmas toys, our team at Mumsnet HQ is committed to helping you navigate the upcoming sales and we’re here to help you find the best bargains on the toys that your little ones will love, including brands like Fisher-Price, VTech, LEGO, Hot Wheels and more. 

Plus, with early access to major retailers - including Amazon, Very and Argos - our team is well-positioned to help you in your search for the best Cyber Monday and Black Friday toy deals for 2025.

From outdoor toys to kids' tablets and the best family board games, we've collated the biggest and best early Black Friday toy deals for you below - happy bargain hunting!

Where can I find the best Black Friday toy deals now?

Top toy retailers including Amazon, Argos, The Entertainer John Lewis, Boots and Very have all kicked off their Black Friday sale on a wide variety of toys for all ages, with prices slashed across household names including LEGO, VTech, Fisher-Price and Hot Wheels.

Best Black Friday toy deals for preschoolers

🌟HALF-PRICE: Chad Valley mud kitchen | £30 £60

🌟HALF-PRICE: ABC Jays Jump N Fun Tower Race Track | £20 £40

🌟HALF-PRICE: Chad Valley Kids' Active 2-in-1 Swing | £30 £60

🌟HALF-PRICE: Wooden My Calendar | £7.50 £15

🌟HALF-PRICE: Happyland Happy Animal Collection | £15 £30

🌟HALF-PRICE: Happyland Fairy Tale Fairy Flower House Playset | £18 £35

🌟38% OFF: Fisher-Price Little People Light-Up Learning Garage | £28 £45

🌟38% OFF: Montessori Busy Board for Toddlers | £14 £22

🌟25% OFF: Yoto Player + Starter Park | £75 £100

Best Black Friday board game deals: up to 50% off

🎲50% OFF Ticket to Ride Europe | £22 £45

🎲50% OFF Disney It's a Small World Game | £8 £16

🎲33% OFF Oh My Pigeons! | £13 £19

🎲28% OFF Chicken vs Hotdog | £18 £25

🎲20% OFF The 1% Club Board Game | £20 £25

🎲3 for £20 on selected board games at Argos

Best Black Friday toy deals for Christmas gifts

🎁49% OFF Jurassic World Super Colossal Tyrannosaurus Rex | £43 £85

🎁39% OFF Melissa & Doug Wooden Ice Cream Toy Shop | £30 £50

🎁39% OFF Pull Back Car Inertia Monster Truck Toy | £9 £14

🎁36% OFF Hot Wheels City Ulitmate Dual Dragon Transporter | £35 £55

🎁35% OFF LEGO Harry Potter: The Great Hall | £110 £170

🎁33% OFF Pazzaz Kids Mountain Bike | £136 £205

🎁33% OFF MoVe Lumen Kids Electric Scooter | £100 £150

🎁28% OFF Q10 Mini Drone with Camera | £36 £50

Best Black Friday toy deals under £10

🔥54% OFF CiaraQ Air Dry Clay 36 Colours | £9 £20

🔥53% OFF Tooky Toy Wooden Shape Sorter | £7 £15

🔥53% OFF Heroes of Goo Jit Zu Viking Rockjaw | £7 £15

🔥50% OFF Crayola Light Up Colouring Dragon | £5 £10

🔥46% OFF Foil Art Craft Kit | £7 £13

🔥46% OFF Paddington Bear Paddington's Kitchen | £8 £15

🔥25% OFF Hot Wheels Car Assortment Pack of 8 | £9 £12

Black Friday toy deals to expect for 2025

While it’s still early to predict this year’s deals, based on last year’s offers and the current popularity, we’re expecting to see deals on the following:

• Popular franchises: Expect discounts on toys from major franchises like LEGO, Barbie, Nerf and popular TV/movie tie-ins.

• Video game consoles: There may be bundle deals on gaming systems like the Nintendo Switch and/or PS5, especially if new versions have been released.

• Educational toys: STEM-focused toys and learning tablets for kids often see price cuts during Black Friday sales (we anticipate deals on tonies and Yoto, too).

• Outdoor play equipment: Retailers might offer deals on larger items like playsets or ride-on toys.

• Board games and puzzles: These family-friendly items are often discounted for the holiday season (for example, Trivial Pursuit and Dobble were popular last year)

• Interactive pets: Electronic pets and similar interactive toys are likely to be featured in sales.

• Action figures and dolls: Expect deals on popular character toys from various brands, including Barbie, Paw Patrol, Marvel characters.

• Arts and crafts kits: Creative play sets often see discounts during this time.

• Building sets: Construction toys like LEGO, Mega Bloks or K'NEX may have special offers.

• Tech toys: Discounts on kid-friendly tablets, smartwatches, or coding toys are probable.

What are the top toy trends of 2025? 

This year’s best buy lists from retailers so far feature a mix of:

• Beloved classics (Sylvanian Families, Hot Wheels)

• On-trend characters (Bluey, Minecraft, Gabby’s Dollhouse)

• Interactive must-haves (Bitzee, Toniebox 2)

• Creative play staples (Gui Gui Slime, Build-A-Bear)

• Collectible crazes (Labubu, Smiski, Wicked Dolls)

As Chantal Pearce, Head of Toy Buying at Argos, explains:

“This year’s top toys reflect the dynamic landscape of play, bringing together world-famous brands, beloved movie characters and highlighting cutting-edge innovation… Families can rely on us to find the coolest toys to gift this Christmas, making it truly special for kids and adults alike.”

Related: Discover the best Black Friday Amazon deals

How to choose the best toys for your child

With Black Friday approaching, both parents and gift-fivers are searching for the best toy deals. But before diving into the sales, it’s worth considering a few factors to make sure you’re getting the most value out of your money. 

Firstly, try to avoid “five-minute wonders”. Those trendy toys based on short-lived fads or gadgets that quickly lose their appeal (we’re looking at you, Fingerlings). Instead, focus on classic toys that have proven staying power, like LEGO or board games, as well as items that encourage creativity and open-ended play. These types of toys are more likely to grow with your child(ren). 

Next, prioritise value for money and consider how often the toy you’re buying will be played with. Do this and avoid aiming for a high volume of gifts. Consider the quality and durability of the toy – will it withstand regular play? Is it versatile enough to be used in multiple ways or for different types of play? Look for deals on construction sets that can be rebuilt in various configurations, art supplies that can be used for countless projects, or educational toys that offer ongoing learning opportunities. A single, well-made toy often provides more value than multiple cheaper alternatives.

And lastly, choose toys that can be played with both individually and with friends or siblings. The best toys will be flexible, like board games, building sets and outdoor equipment that can be enjoyed both alone and with others. It’s also worth keeping an eye out for Black Friday toy deals on multiplayer video games that have strong single-player modes, too, as well as playsets and sports that encourage imaginative solo play and social interactions. 

Where to find the best Black Friday toy deals

Based on previous years' trends and early announcements, here are the top retailers to watch for the best Black Friday and Cyber Monday toy deals in 2025.

Argos

• Known for: Wide range of toys, competitive pricing, and same-day collection

• Special features: 3 for 2 mix and match deals, Argos Card for spread payments

Amazon

• Known for: Vast selection, competitive pricing, and fast delivery

• Special features: Amazon Prime for faster shipping, Lightning Deals during sales events

The Entertainer

• Known for: Specialised toy retailer with a wide range of brands

• Special features: Regular promotions, loyalty scheme (The Club)

Very

• Known for: Wide range of toys, including exclusive lines and bundles

• Special features: Regular discounts, option to spread costs with Very Account

Tesco

• Known for: Competitive pricing on popular toys, especially during sales events

• Special features: Clubcard prices, potential to earn Clubcard points on purchases

Asda

• Known for: Affordable toy ranges and rollback prices

• Special features: George Home toy range, online grocery delivery with toy add-ons

Sainsbury's

• Known for: Good selection of toys, especially during holiday seasons

• Special features: Nectar points on purchases, Tu clothing range includes character merchandise

Hamleys

• Known for: Premium toy selection, exclusive and unique items

• Special features: In-store experiences, expert staff recommendations

Disney Store

• Known for: Official Disney merchandise, exclusive Disney, Marvel, and Star Wars toys

• Special features: Limited edition items, personalisation services

Waterstones

• Known for: Educational toys, games, and puzzles alongside books

• Special features: Curated selection of high-quality, often educational toys

The Works

• Known for: Affordable books, arts & crafts, and toys

• Special features: Multi-buy deals, loyalty card scheme

What is Black Friday?

Black Friday is an annual shopping event featuring significant discounts on a wide range of products, including toys. 

Originally an American tradition, it has gained immense popularity worldwide, particularly in the UK. Occurring on the day after Thanksgiving (the fourth Thursday in November), Black Friday has become one of the year's biggest opportunities for toy bargain hunters, rivalling traditional post-Christmas sales.

When do Black Friday toy deals start?

Black Friday 2025 falls on November 28th, but expect early deals throughout November. Cyber Monday lands on December 1st this year. 

In recent years, some retailers have launched Black Friday promotions as early as November 1st. 

So, keep your eyes peeled for the entire month to catch the best toy bargains - and remember to keep checking back to this page as we’ll be updating it constantly throughout the month! 

Tips for Black Friday and Cyber Monday toy shopping

After years of bringing our Mumsnet users the best toy deals for Black Friday, we’ve learned a trick or two at HQ. 

To help you find the best Black Friday toy deals going, here are our top tips for the retail event. 

1. Start early: create a wishlist of toys and start monitoring prices now.

2. Do your research: know the regular prices of toys to spot genuine deals.

3. Set a budget: decide on your spending limit before the sales begin.

4. Bookmark this page: we’ll be updating this page with the best Black Friday toy deals as they become available. 

5. Sign up for newsletters: get early access or exclusive deals from toy retailers.

6. Use price comparison tools: find the best toy prices across multiple retailers. Look for deals from Amazon, Argos, Very, The Entertainer and major supermarkets like Tesco, Asda and Sainsbury's.

7. Consider brand-specific deals: watch for discounts on popular toy brands like LEGO, Barbie, Nerf and Fisher-Price. 

8. Be ready to act fast: popular toys can sell out quickly. Have your payment details ready.

9. Check return policies: understand the return policy for sale items, as they may differ from regular purchases.

What is Cyber Monday?

Similar to Black Friday, Cyber Monday is another annual sales day. It's always after the weekend following Black Friday, so this year it is on Monday 1st December.

The deals will continue over the weekend, so the two days often roll into one event. There's not as much of a difference between them now, but originally Cyber Monday was more about online deals, and Black Friday was more of an in-store event.

As shopping habits have dramatically changed since Black Friday began in the US though, there's less of a distinction as Black Friday is also focused on online discounts now too.

Where to find the best deals on Black Friday?

Finding the biggest savings is no easy feat when you're bombarded with so-called 'discounts' from every retailer, but fear not as we'll be working hard to bring you the real deals to look out for. We'll be scouring online shops to bring you the very best guides to Black Friday this year, including the top offers on popular buys. 

These are the products we'll be looking out for – bookmark them now so you don't miss the Black Friday deals.

• Best Amazon Black Friday deals: if you're after slashed prices on a range of products, Amazon's the place to be. We'll be sorting through the site to bring you the biggest savings

• Best Black Friday LEGO deals: a popular Christmas present choice for children, bookmark this page if you don't want to miss out on LEGO offers

• Best Black Friday tablet for kids deals: shop huge savings across popular kids' tablets from the likes of Amazon, Apple, Samsung and Lenovo.

• Best Black Friday air fryer deals: find our roundup of the biggest savings on popular air fryer brands like Ninja, Philips, Lakeland and more.

• Best Black Friday mattress deals: rest assured you're getting a great saving with our pick of mattress discounts

• Best Black Friday pram deals: in the market for a new pushchair? The November sales are a great time to grab a baby essential at a fantastic price

• Black Friday vacuum cleaner deals: clean up the sales this year with the top discounts on a range of vacuum cleaners

• Best Black Friday washing machine deals: from Bosch to Miele, Samsung to Hotpoint, we'll be searching for the best prices on appliances

• Best Lovehoney Black Friday deals: we'll be searching for toys for adults too from the brand Mumsnet users love

• Best Black Friday dehumidifier deals: keep your home fresh for less this winter.

All deals correct at the time of publishing.

About the author

Jenny Wonnacott is a Baby & Child Content Editor at Mumsnet, specialising in writing, editing and optimising several content pages related to all stages of parenting and pregnancy. As a parent of three school-aged children, Jenny is passionate about making Mumsnetters' lives easier through rigorous research of all items recommended in reviews and buyers' guides such as this one.

Jenny has been the editor of the Best Christmas Toys page since 2023 and has attended several toy-focused trade events over the last few years with a focus on finding and testing the best toys for kids of all ages. She also edits several key toy-focused pages for Mumsnet, including the best family board games and the best kid's Advent calendars.

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