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Best Black Friday toy deals 2021: Up to 60% off LEGO, Nintendo, Playmobil and more

Whether you’re wanting to treat your children this Black Friday or are looking for a bargain stocking filler for Christmas, we’ve taken a look at the best toy deals you can get this November.

By Natasha Gregson | Last updated Nov 26, 2021

Child playing with toys

It's finally Black Friday, the annual sales event that sees prices slashed across many retailers. There are hefty discounts on loads of different products – from air fryers to Amazon Kindles, steam irons to skincare, you can get savings on just about any type of item once the sales start. Luckily, our trusty team of Mumsnet deal-hunters are on hand to help you find the best deals this year. 

One of the things we know that Mumsnet users are searching for is kids' toys. Whether you're buying for your own little ones, a relative or a friend's child, Christmas shopping can be expensive, especially when it comes to buying some of the most coveted toys, so a pre-Christmas sale like Black Friday is the time to get hunting for a bargain.

Where are the best Black Friday toy deals right now? 

Black Friday shopping isn't always without stress though so Mumsnet is on hand, as always, to make parents' lives easier by finding the best savings and products for you. Here’s our list of retailers with the best discounts on offer right now:

It's also worth checking supermarkets like ASDA, Sainsbury's and Tesco, but keep in mind that they may not have the specific thing you're looking for in stock in store. 

10 best deals on board games

Deals on board games

If you’re looking to keep the family entertained without resorting to screens, board games are a winner with all ages and make for a fantastic Christmas gift. With great deals on classic games and new favourites, there's something to suit everyone. Here are our top 10 favourite game deals. 

1. 47% off Kids Against Maturity card game was £30 now £16 | View deal

2. 40% off Throw Throw Burrito by Exploding Kittens was £25 now £15 | View deal

3. Save 41% on Hasbro Jenga was £15 now £9 | View deal

4. 52% off Pictionary Air was £21 now £10 | View deal

5. 48% off Classic Monopoly was £24 now £13 | View deal

6. 24% off Monopoly Junior was £17 now £13 | View deal 

7. 25% off Big Potato Muffin Time was £22 now £16 | View deal

8. 38% off Battleship Shots was £21 now £13 | View deal  

9. 46% off Mousetrap was £25 now £13 | View deal

10. 33% off Uno was £12 now £8 | View deal

View more deals on games, puzzles and boardgames on Amazon

Read next: Best board games for families

10 best Lego and Duplo deals available now

Lego and duplo deals

But with almost 90 years of history, keeping on top of what’s new in the world of LEGO sets is a mind-boggling task. The internet is awash with new and improved sets, and even standing in one of the LEGO stores to browse can feel a bit daunting. But the gift of LEGO almost always goes down a treat, so we've scoured the Black Friday deals, here's our pick of the best:

1. 40% off LEGO 75948 Harry Potter Hogwarts Castle Clock Tower Toy was £85 now £51 | View deal

2. 25% off LEGO Classics Brick Box - 10698 was £40 now £30 PLUS get an extra 10% when you use the code BF10 | View deal

3. 25% off DUPLO Deluxe Brick Box - 10914 was £45 now £34 PLUS get an extra 10% when you use the code BF10 | View deal

4. 39% off LEGO 41394 Friends Heartlake City Hospital Playset was £55 now £34 | View deal

5. 30% offLEGO 75551 Minions Brick-Built Minions was £45 now £32 | View deal

6. 43% off Lego Duplo Town Tower, now £65 (was £115) | View deal 

7. 33% off Super Mario Master Your Adventure Maker Set, was £50, now £33 | View deal

8. 20% off the LEGO Harry Potter 75969 Hogwarts Astronomy Tower, £72 (was £90) at | View deal

9. 22% off  LEGO 76125 Super Heroes Marvel Avengers Iron Man Hall of Armor, Modular Lab with 6 Marvel Universe Minifigures was £55 now £43 |  View deal

10. 22% off  Disney Princess Rapunzel’s Tower Castle Playset, now £43 (was £55) | View deal

View all Lego deals at The EntertainerView all Lego deals on Amazon

Read next: More Black Friday deals on Lego and Duplo sets

Best deals on Barbie and Polly Pocker 

Barbie black Friday deals

1 . 36% off Barbie Dreamtopia Royal Ball Princess Doll was £28  now £18 | View deal 

2. 25% Polly Pocket Saturn Space Explorer was £15 now £12 | View deal 

3. 49% off Barbie Malibu playhouse was £150 now £77 | View deal

4. 43% off Barbie Extra Doll & Vanity Playset was £70 now £ 0 | View dea

5. 50% off Barbie: Big City, Big Dreams Singing Barbie was £30 now £15 | View deal 

6. 40% off Polly Pocket Theme Park Backpack Compact with 2 Dolls was £50 now £30 | View deal 

7. 30% off Polly Pocket Pocket World Flamingo Floatie was £14 now £10 | View deal

8. 25% off Barbie Extra Deluxe doll was £40 now £30 | View deal

9.  41% off Barbie Dreamhouse Dollhouse with Wheelchair Accessible Elevator, Pool, Slide and 70 Accessories was £310 now £180 | View deal

10. 31% off Barbie Doll (11.5-in Blonde) and Pet Boutique Playset was £37 now £25 | View deal 

See all deals on Barbie and Polly Pocket on Amazon

10 best Marvel toy deals 

1. 40% off Marvel Avengers Titan Hero 8 Pack was £99 now £59.99 at Smyths | View deal

2. 30% off Marvel Spider-Man Titan Hero Series Spider-Man 30-cm-Scale Super Hero Action Figure Toy with Titan Hero FX Port was £14 now £10 | View deal

3. 60% off Marvel Avengers Infinity War Titan Hero Power FX Figure - Black Widow was £24 now £10 | View deal

4. 39% off Marvel Avengers Titan Hero Series Blast Gear Iron Man Action Figure, 30 cm Toy, With Launcher, 2 Accessories and Projectile, Ages 4+was £24 now £15 | View deal

5. 50% off Clementoni - Marvel 1000pc Panorama Puzzle was £15 now £7.50 | View deal

6. 22% off LEGO 76125 Super Heroes Marvel Avengers Iron Man Hall of Armor, Modular Lab with 6 Marvel Universe Minifigures was £55 now £43 | View deal

7. 40% off Five Minute Marvel Game at The Entertainer was £20 now £12 | View deal

8. 50% off Marvel Stylised Iron Man Paint Your Own Figure Kit was £10 now £5 | View deal

9. 40% off Fantasy Flight Games - Marvel Champions: Base Game - Card Game was £60 now £37 | View deal

10. 25% off LEGO 76180 DC Batman vs. The Joker: Batmobile Chase & Hot Rod, Superhero Toy Cars Set was £25 now £19 | View deal

View all Marvel deals at | View all Marvel deals at The Entertainer | View Marvel deals on Amazon

Top 3 Nerf gun deals

1. 25% off Nerf Elite 2.0 Shockwave RD-15 Blaster Was £28 now £21 |   View deal

2. . 16% off Nerf Fortnite BASR-L Bolt Action, Clip Fed Blaster was £43 now £36  | View deal 

3. 50% of Nerf Fortnite GL Rocket-Firing Blaster was £60 now £30 | View deal

View all Nerf gun deals on Amazon

7 top Nintendo Switch deals

1. Save 24% on a Nintendo Switch Neon Red/Neon Blue with Mario Kart 8 Deluxe and 3 Month Nintendo Switch Online Membership + Just Dance 2022 bundle was £378 now £284 | View deal

2. Save 22% on a Nintendo Switch Neon Red/Neon Blue with Mario Kart 8 Deluxe and 3 Month Nintendo Switch Online Membership + Rayman Legends was £350 now £270 | View deal 

3. Save 22% on a Nintendo Switch Neon Red/Neon Blue with Mario Kart 8 Deluxe and 3 Month Nintendo Switch Online Membership + Wheel of Fortune was £350 now £270 | View deal

4. Save 56% on Just Dance 2021 for Nintendo Switch was £50 now £22 | View deal

5. Save 42% on Nintendo Switch Joy-Con AA Battery Pack Accessory Pair was £30 now £17 | View deal 

6. Save 29% on Just Dance 2022 for Nintendo Switch was £42 now £30 | View deal

7. Save 30% FIFA 22 Legacy Edition for Nintendo Switch was £35 now £24 | View deal

See all Nintendo Switch deals

Top 3 Paw Patrol Black Friday deals 

1. 40% off Melissa & Doug PAW Patrol Wooden ABC Block Truck was £25 now £15 |View deal

2. Save 40% on Paw Patrol Mission Paw - Mission Cruiser was £50 now £30  (plus an extra 10% off when you use the code EXTRA10) | View deal

3. Save 19% on the Paw Patrol Movie Ultimate City 91cm Tall Transforming PAW Patrol Tower with 6 Collectible Action Figures, Toy Car, Lights and Sounds, Kids’ Toys for Ages 3 and up was £160 now £130  | View deal    

See all Paw Patrol deals on Amazon 

7 best Peppa Pig toy deals

1. 50% off World of Peppa Play set was £80 now £40 at Argos | View deal 

2. 38% off Peppa Pig Peppa's wood play family home was £22 now £14 | View deal 

3. 50% off Peppa Pig Magnetic Scribbler was £20 now £ 10 at Argos | View deal 

4. 55% off Peppa’s wooden market shop was £110 now £60 at Very | View deal

5. 25% off Peppa toy wooden aeroplane was £20 now £15  at Very | View deal

6. 20% off Peppa toy wooden camper van was £20 now £16 at Very | View deal

7. 20% off Peppa Pig Cash register, plus an extra 10% off when you use the discount code EXTRA10 Was £25 now £20 | View deal 

View more toy deals on Very  | View more Peppa Pig deals at The Entertainer | View Peppa Pig deals on Amazon 

Minecraft deals 

Two for £30 on selected Minecraft Lego at Argos | View deal

Save 26% on LEGO 21176 Minecraft The Jungle Abomination Dungeons Playset was £35 now £26 | View deal 

Save 25% on  Minecraft Figure Multipack was £30 now £22 on Argos | View deal 

Save 40% on Good Guys Duvet Cover Set was £26 now £15 at Very | View deal 

Save 20% LEGO Minecraft 21158 The Panda Nursery with Alex and Animal Figures  | View deal 

View all Minecraft deals on | View all Minecraft toys on Amazon

Hot Wheels Black Friday deals

Save 28% on Hot Wheels City Garage & Track Builder with Mini Car Toy Pack was £135 now £97 on Amazon | View deal 

Save 17% on Hot Wheels City Robo T-Rex Ultimate Garage Multi-level multi-playwas £83 now £70 on Amazon | View deal 

Save 30% Hot Wheels 20-Car Gift Pack Assorted 1:16 scale Toy Vehicles was £37 now £25 on Amazon | View deal 

Save 67% off Hot Wheels FYJ44 Monster Trucks  was £14 now £5 on Amazon | View deal

Save 40% Hot Wheels Colour Shifters 5 Pack was £31 now £19 at Bargain Max | View deal 

View more Hot Wheels toy deals at Bargain Max | View the Hot Wheels store on Amazon 

Best deals on Lol Surprise Dolls

Save 40% on L.O.L. Surprise! Backpack & Water Bottle was £15 now £8 | View deal

Save 10% on L.O.L dolls at The Entertainer when you spend £30 or more and use the code BF10 | View deal

Save 25% on OMG Glamper Fashion Camper with 55+ Surprises at was £100 now £75  | View deal

Save 20% L.O.L Surprise! Dance Dance Dance Dolls at was £11 now £9 | View deal

Best deals on Playmobil

Save 60% on Playmobil 9473 Magic Yeti with Sleigh with Luminous Lantern was £23 now £9 | View deal 

Save 45% on Playmobil Spirit Winter Sleigh Ride 70397 was £20 now £11 | View deal

Save 40% on Playmobil 70335 City Action Fire Rescue Mission Playset was £40 now £24 | View deal

 Save 40% on Playmobil 70278 Wild Life Outdoor Expedition Truck was £50 now £28 | View deal 

Where are the best deals on Playmobile sets?

Bargainmax have a limited range of Playmobil sets for up to 45% off, The Entertainer are also offering great deals on a wider range of sets, but keep your eyes peeled for limited time only deal offers on Amazon, as there are some great savings to be made. 

More toy deals

Save 25% on Present Pets, Fairy Puppy Interactive Plush Toy was £55 now £41   | View deal  

Save 25% on Children Hub 60pcs Magnetic Building Blocks Set - Building Construction Kit was £39 now £29 | View deal (limited time deal)

When is Black Friday 2021?

This year Black Friday falls on Friday 26th November.

Can’t wait to get your fix of the best deals around? Mumsnetters are already sharing their favourite Christmas bargains over on our forums - check out their finds on the latest thread here.

What is Black Friday? 

Black Friday is one of the biggest shopping days of the year, when many retailers slash prices in store and online. Much like how the Boxing Day sales follow Christmas Day, Black Friday is usually after the American holiday Thanksgiving. However, many deals start earlier in November, so while the focus is still on the day, there’s actually a larger period of time which the Black Friday sales cover. 

In recent years Black Friday has become more popular than ever before in the UK, with many shoppers seeking out deals, especially for Christmas presents at a discount price. There are deals on everything from toys to tech, beauty to baby buys - you can view our Black Friday deals thread from 2020 here to get a sense of the kinds of deals on offer.

What is the history of Black Friday? 

The past decade has seen Black Friday become a huge event in the UK, but it wasn't always a big deal over here and famously it began in America. It's thought that the Black Friday sales originated in Philadelphia in 1952, and it's when shops would become 'in the black', instead of 'red', i.e. in debt. 

It's only relatively recently that it came across the pond. In 2010 the UK had its first taste of Black Friday courtesy of Amazon, and it has since grown to become one of the most popular sales of the year, making it a worthy rival of the annual Boxing Day and January sales. 

What is Cyber Monday? 

Cyber Monday is another shopping holiday from the US and, as the name suggests, it’s usually focused on online discounts rather than ones in shops. However, as a lot of Black Friday deals are also found online, there’s not too much difference between the days, but some brands may bring out fresh offers for Cyber Monday.

When is Cyber Monday 2021? 

Cyber Monday always falls on the Monday after Black Friday - so this year it will be on 29th November.

How to find the best Black Friday toy deals

“I try and wait for black Friday or the half-term toy sales. I’ve started to write a list so try and look for the cheapest price. I don’t like to get stuff too early.” - stridesy

On the hunt for a toy your child has been coveting for ages or wanting to make a dent into that Christmas present list while saving some money at the same time? We’ll be searching out the best Black Friday toy deals for you, so do bookmark this page and check back as we’ll be updating this page with discounts from different retailers as soon as the Black Friday deals go live from the start of November, as well as sharing the best deals in the lead up and on the day.

We’ll include a large range of toys on this page, covering different ages and budgets, so you’ll be able to find that perfect match for your requirements.

When will Black Friday toy deals start in 2021? 

Woman shopping online

It's finally Black Friday, so the deals are in full swing. We’ll be updating this page with the best toy deals as daily, so do check back for our pick of quality bargains for your little ones.

Tips for shopping for toys on Black Friday

"Hoping the Barbie Dream House is included but actually bit nervous about holding out incase it sells out and then I can’t get it." - ginberry4

"I tend to glance at topic-specific 'Black Friday deals in X' websites - don't get drawn into the EVERYTHING IS ON SALE AAAAAAAAAAAH mentality as you'll just waste all your money on frippery." - SpoonBlender

"I’d rather shop online I think, rather than getting up at the crack of dawn and facing hordes of people fighting over stuff in shops." - PoptartPoptart 

Sales shopping can be competitive, and no-one wants to see that fateful 'sold out' on a toy you were after. There are a few things you can do to get a head start, including prepping as much as possible.

Write a list of the toys you're after (especially important for those using Black Friday as an opportunity to Christmas shop), and order them in priority. For example, if it's a main present you know your child is set on, make that your main focus, rather than random stocking fillers. That way, once you've got the big ticket items out of the way and sorted, you won't miss out on the deals you really want and will have time left over for the odd impulse buy. 

Following retailers you particularly like on Facebook, Instagram, Twitter, and their other social accounts can also lead you to good deals too, as well as their newsletters, but we'd recommend shopping around to find the best deal as you may miss the biggest savings from another store. 

Where can I find the best Black Friday 2021 deals?

Finding the biggest savings is no easy feat when you're bombarded with so-called 'discounts' from every retailer, but fear not as we'll be working hard to bring you the real deals to look out for. We'll be scouring online shops to bring you the very best guides to Black Friday this year, including the top offers on popular buys. These are the products we'll be looking out for – bookmark them now so you don't miss the early Black Friday deals.

Best tablet deals Black Friday: from Fire tablets for kids to the best iPad savings, Christmas shopping just got a whole lot easier

Best Black Friday mattress deals: rest assured you're getting a great saving with our pick of mattress discounts

Best Amazon Black Friday deals: if you're after slashed prices on a range of products, Amazon's the place to be. We'll be sorting through the site to bring you the biggest savings

Best Black Friday LEGO deals: a popular Christmas present choice for children, bookmark this page if you don't want to miss out on LEGO offers

Best Black Friday pram deals: in the market for a new pushchair? The November sales are a great time to grab a baby essential at a fantastic price

Black Friday vacuum cleaner deals: clean up the sales this year with the top discounts on a range of vacuum cleaners

Best Black Friday washing machine deals: from Bosch to Miele, Samsung to Hotpoint, we'll be searching for the best prices on appliances

Best Black Friday beauty deals: whether you're looking for a luxury bargain or a cheap dupe we'll be scouting the best offers on makeup, skincare, perfume, and beauty tools

Best Boden Black Friday deals: grab yourself a Christmas party outfit and a great bargain at the same time

Best Lovehoney Black Friday deals: we'll be searching for toys for adults too from the brand Mumsnet users love

All deals correct at the time of publishing.