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Best Black Friday toy deals 2023: save on LEGO, Barbie, Gabby and PAW Patrol: DEALS ENDING SOON

Whether you’re wanting to take advantage of big savings to treat your children this autumn or are looking to save on Christmas presents, we’ve taken a look at the best Black Friday toy deals to make shopping for toys that little bit easier on you and your bank balance.

By Jenny Wonnacott | Last updated Nov 27, 2023

The Black Friday and Cyber Monday sales are almost over - if you're on the hunt for toys this Christmas, NOW is the time to take advantage of huge discounts, from 67% off Jumperoos to almost 40% off VR headsets, and over 50% off some of this year's most on-trend character toys, from PAW Patrol to Gabby's Dollhouse.

If toy deals are top of your priority list this week, read on to find the biggest bargains on all the must-have toys this Christmas (check out our Best Christmas Toys 2023 page for inspiration!) We've also got dedicated pages for the best Barbie deals, current and predicted deals on air fryers and Kindle deals ahead of and during the Black Friday and Cyber Monday sales periods - but be quick, deals end midnight tonight (November 27)!

One of the things we know that Mumsnet users search for every year are the best Black Friday toy deals. Whether you're buying for your own little ones, a relative or a friend's child, Christmas shopping can be expensive, especially when it comes to buying some of the most coveted toys. Be sure to mark the following dates to keep an eye out for bargains:

  • Amazon Prime Big Deals Day: October 10 and 11, 2023

  • Black Friday 2023: November 24, 2023

  • Cyber Monday 2023: November 27, 2023

We'll be updating this page regularly over the sales days, scouring through the major toy retailers and using our exclusive access to the best toy deals to bring you the biggest bargains on popular items, from Barbie to PAW Patrol, Play-Doh, Scalextric, Hot Wheels and LEGO.

Best Black Friday toy deals: Fisher-Price Jumperoo now 67% off

Best bit of kit ever! Babies love [it] and you get to adore them hands free!


Fisher-Price Sweet Ride Jumperoo - SAVE OVER £100

Was £150
Now £45

Buy now from Amazon

Best Black Friday toy deals: 20% off Toniebox bundles with code BF2023

My 3 year old loves his. Listens to stories on it to help him drift off (we obviously read bedtime stories to him too), listens to stories in the morning if he's up before we are/we want to be, listens to it on long journeys, in short, listens to it all the time. It's great, non screen based, entertainment.


20% OFF Toniebox

Toniebox Starter Sets
with code BF2023

View deal at Tonies

Best Black Friday toy deals: 20% off Yoto Disney Bundle

Love ours. Have a 3 and a 5 yo who listen to them for hours, car journeys have been so much better since they've both had their own players.


Yoto Player 3rd Generation

Was £120
now £96

View deal from Amazon

More of the best Black Friday toy deals on board games

50% off Dobble

Dobble is good for [children] at different ages as you can give the older dc more cards to match than the younger one.


Dobble - 50% OFF NOW

was £14
now £7

Buy now from Amazon

More of the best Black Friday toys deals on Harry Potter

More of the best Black Friday toy deals on LEGO

Best camera for kids

42% off VTech Kidizoom: Was £65, now £37

What we like
  • Robust and sturdy to protect against drops - perfect for toddlers

  • Frames, filters and effects add some extra fun

  • 4GB SD card included

  • Front and back lenses

  • Takes videos and photos

What we don't like
  • Image quality reduces significantly when filters are applied

  • Older models of the Kidizoom have 2.0-megapixel resolution so make sure you get the latest model

Key specs

User level: 3-9 years | Megapixels: 5 | Lens: Fixed plus digital 4 x zoom | LCD screen size: 2.4 inch | Max video resolution: 320 x 240 | Waterproof: No | Battery: 4 AA batteries required (included)

What Mumsnet users say
VanPod · Tried & Tested
Ours have had them for the last four years and they're still going, so are good and durable. Easy for kids to figure out and control. Pic quality isn't brilliant but the kids don't care.
See Post
Our verdict

If your little one is always grabbing your phone and handing it back to you with dozens of blurry photos, the VTech Kidizoom Duo 5.0 is a great alternative to help them channel their creativity.

Specially designed for younger children (three- to nine-year-olds) the new, improved Kidizoom Duo 5.0 has a brightly coloured design, large-sized buttons for easy handling and simple menu navigation. Great for parent peace of mind, it also has a rugged, shockproof shell that makes it the best kids' camera for even the clumsiest of preschoolers.

More of the best Black Friday toy deals on PAW Patrol

Best Black Friday car toy deals: Scalextric, Hot Wheels and more

My DH got a Scalextric a couple of years ago. Last year I got him the Scalextric police car and he was THRILLED. Man or boy, you are NEVER too old for Scalextric [in my experience]!


Micro Scalextric Batman vs Joker: The Race for Gotham City

Was £80
Now £60

Buy now from Amazon

Hot wheels are great. My kids are obsessed. They are heavy and fairly indestructible.


Hot Wheels City with 1 Toy Car - 39% OFF

Was £33
Now £20

Buy now from Amazon

More of the best Black Friday deals on arts, crafts and sensory toys

Play-Doh Ice Cream Truck: NOW HALF PRICE

It normally sells for £70 - £100 so [this] is a brilliant price. I was already considering buying it as a joint present for my 2 this year so after seeing it for this price I made my mind up 😂


50% off Play-Doh Kitchen Creations Ultimate Ice Cream Truck

Was £100
Now £50

Buy now from Amazon

Best Black Friday toy deals: Gabby's Dollhouse up to 53% OFF

DD (5) loves watching Gabby's Dollhouse on Netflix and goes 'wow' when she sees the ad for the dollhouse on TV.


Gabby's Purrfect Dollhouse - SAVE 44%

Was £80
Now £45

Buy now from Amazon

Best Black Friday toy deals: tech toys up to 70% off

Kids' cameras enrich their understanding of the world around them, allow children to explore their curiosity and ask questions, and expand your child's vocabulary through storytelling.

Lucy Cotterill, Mumsnet Content Writer

Tobi 2 Directors Camera - 66% off

Was £75
Now £25

Buy now from The Entertainer

My son got Meta Quest 2 for Christmas 2 years ago. He loves it, he plays on it everyday, it's the best present he got. He has a phone, laptop and Xbox but the Meta gets used the most.


38% off

Meta Quest 2 VR Headset
Was £400, now £248

View deal from Amazon

Best Fisher Price Toy Deals: up to 62% off

  • 10% OFF Fisher Price 4.5ft Trampoline: was £150, now £135 | Buy from Very

Best Black Friday Deals on Barbie: save big on Dreamhouses and dolls

We have the latest dreamhouse, and kids love it. Yeah, you do get wee bits that come off, but the good thing is they are all clip in. My two girls love it.


Barbie Dreamhouse 2023: HALF-PRICE

Was £350
Now £175

Buy now from Amazon
  • 57% off Barbie Ambulance and Hospital Playset: was £70, now £30 | Buy from Amazon

  • 56% off Chelsea Doll and Accessories Skatepark playset: was £34, now £15| Buy from Amazon

  • 44% off Mermaid Barbie Doll: was £36, now £20 | Buy from Amazon

  • 33% off Barbie Dreamtopia Twinkle Lights Ballerina: was £28, now £19 | Buy from Amazon

  • 33% off Barbie Doll with Wheelchair and Ramp: was £24, now £16 | Buy from Amazon

Best Black Friday toy deals: role-play toys

Mine have loved a toy lawnmower and gardening set (wheelbarrow, trowel, watering can etc).


John Lewis Bubble Mower

Was £18
Now £13

Buy now John Lewis

Where are the best Black Friday toy deals?

Shopping for the best Black Friday deals can feel like a bit of a minefield - and toys are such a huge category that just knowing where to start can feel quite daunting! We at Mumsnet are dedicated to taking as much stress out of shopping as possible, particularly during the current cost of living crisis, and will be constantly updating this and our other Black Friday deals pages to bring the best deals on the products we rate. Here are the top retailers to keep an eye on for the best Black Friday toy deals as well as early sales events:

  • Amazon: the Amazon Prime Big Deal Day sales event promises big discounts on plenty of this year's most-wanted toys and games this year.

  • Argos: Argos already have a 1/3 off selected toys online and if previous years are anything to go by, there will be plenty more where that came from in the weeks leading up to and during Black Friday and Cyber Monday.

  • John Lewis: John Lewis currently has up to 50% off some of its bestselling toys

  • Very: Very slashed a lot of prices on popular toys last year, including the Barbie Dreamhouse Playset, which went down to £170 (current RRP: £250)

  • The Entertainer: Plenty of savings to be had at top toy retailer The Entertainer including this year's trendiest toys from Barbie and Gabby's Dollhouse

When is Black Friday 2023?

This year Black Friday falls on Friday 24th November.

Can’t wait to get your fix of the best deals around? Mumsnetters are already sharing their favourite Christmas bargains over on our forums - check out their finds on the latest thread here.

If you're on the hunt for more bargains, don't miss our dedicated Black Friday deals pages: best Black Friday tablet deals | best Black Friday Amazon deals | best baby product deals | best tumble dryer deals | best vacuum cleaner deals | best beauty deals and our annual Black Friday deal hunting thread – you can find everything on our Black Friday deals hub.

What is Black Friday?

Black Friday is one of the biggest shopping days of the year, when many retailers slash prices in store and online. Much like how the Boxing Day sales follow Christmas Day, Black Friday is usually after the American holiday Thanksgiving. However, many deals start earlier in November, so while the focus is still on the day, there’s actually a larger period of time which the Black Friday sales cover.

In recent years Black Friday has become more popular than ever before in the UK, with many shoppers seeking out deals, especially for Christmas presents at a discount price. There are deals on everything from toys to tech, beauty to baby buys - you can view our Black Friday deals thread from 2022 here to get a sense of the kinds of deals on offer.

What is the history of Black Friday?

The past decade has seen Black Friday become a huge event in the UK, but it wasn't always a big deal over here and famously it began in America. It's thought that the Black Friday sales originated in Philadelphia in 1952, and it's when shops would become 'in the black', instead of 'red', i.e. in debt.

It's only relatively recently that it came across the pond. In 2010 the UK had its first taste of Black Friday courtesy of Amazon, and it has since grown to become one of the most popular sales of the year, making it a worthy rival of the annual Boxing Day and January sales.

What is Cyber Monday?

Cyber Monday is another shopping holiday from the US and, as the name suggests, it’s usually focused on online discounts rather than ones in shops. However, as a lot of Black Friday deals are also found online, there’s not too much difference between the days, but some brands may bring out fresh offers for Cyber Monday.

When is Cyber Monday 2023?

Cyber Monday always falls on the Monday after Black Friday - so this year it will be on Monday, 27th November.

How to find the best Black Friday toy deals

“I try and wait for black Friday or the half-term toy sales. I’ve started to write a list so try and look for the cheapest price. I don’t like to get stuff too early.” - stridesy

On the hunt for a toy your child has been coveting for ages or wanting to make a dent into that Christmas present list while saving some money at the same time? We’ll be searching out the best Black Friday toy deals for you, so do bookmark this page and check back as we’ll be updating this page with discounts from different retailers as soon as the Black Friday deals go live from the start of November, as well as sharing the best deals in the lead up and on the day.

We’ll include a large range of toys on this page, covering different ages and budgets, so you’ll be able to find that perfect match for your requirements.

When will Black Friday toy deals start in 2023?

Woman shopping online

While Black Friday itself falls on November 24th, every year retailers launch their toy deals earlier and earlier in the month to help shoppers find and bag those bargains they're searching for more easily.

We'll be updating this page with the best toy deals daily over the Black Friday and Cyber Monday weekend, and in the lead-up to the main weekend, so keep checking back for our pick of quality bargains for your little ones.

Tips for shopping for toys on Black Friday

"Hoping the Barbie Dream House is included but actually bit nervous about holding out incase it sells out and then I can’t get it." - ginberry4

"I tend to glance at topic-specific 'Black Friday deals in X' websites - don't get drawn into the EVERYTHING IS ON SALE AAAAAAAAAAAH mentality as you'll just waste all your money on frippery." - SpoonBlender

"I’d rather shop online I think, rather than getting up at the crack of dawn and facing hordes of people fighting over stuff in shops." - PoptartPoptart 

Sales shopping can be competitive, and no-one wants to see that fateful 'sold out' on a toy you were after. There are a few things you can do to get a head start, including prepping as much as possible.

Write a list of the toys you're after (especially important for those using Black Friday as an opportunity to Christmas shop), and order them in priority. For example, if it's a main present you know your child is set on, make that your main focus, rather than random stocking fillers. That way, once you've got the big ticket items out of the way and sorted, you won't miss out on the deals you really want and will have time left over for the odd impulse buy.

Following retailers you particularly like on Facebook, Instagram, Twitter, and their other social accounts can also lead you to good deals too, as well as their newsletters, but we'd recommend shopping around to find the best deal as you may miss the biggest savings from another store.

Where can I find the best Black Friday 2023 deals?

Finding the biggest savings is no easy feat when you're bombarded with so-called 'discounts' from every retailer, but fear not as we'll be working hard to bring you the real deals to look out for. We'll be scouring online shops to bring you the very best guides to Black Friday this year, including the top offers on popular buys. These are the products we'll be looking out for – bookmark them now so you don't miss the Black Friday deals.

Best John Lewis Black Friday deals: find savings on tech, beauty, womenswear, kids wear and more at John Lewis for Black Friday

Best tablet deals Black Friday: from Fire tablets for kids to the best iPad savings, Christmas shopping just got a whole lot easier

Best Black Friday mattress deals: rest assured you're getting a great saving with our pick of mattress discounts

Best Amazon Black Friday deals: if you're after slashed prices on a range of products, Amazon's the place to be. We'll be sorting through the site to bring you the biggest savings

Best Black Friday LEGO deals: a popular Christmas present choice for children, bookmark this page if you don't want to miss out on LEGO offers

Best Black Friday pram deals: in the market for a new pushchair? The November sales are a great time to grab a baby essential at a fantastic price

Black Friday vacuum cleaner deals: clean up the sales this year with the top discounts on a range of vacuum cleaners

Best Black Friday washing machine deals: from Bosch to Miele, Samsung to Hotpoint, we'll be searching for the best prices on appliances

Best Black Friday beauty deals: whether you're looking for a luxury bargain or a cheap dupe we'll be scouting the best offers on makeup, skincare, perfume, and beauty tools

Best Boden Black Friday deals: grab yourself a Christmas party outfit and a great bargain at the same time

Best Lovehoney Black Friday deals: we'll be searching for toys for adults too from the brand Mumsnet users love

Best Black Friday dehumidifier deals: keep your home fresh for less this winter

Best Black Friday mattress deals: huge savings on top mattresses

All deals correct at the time of publishing.

About the author

Jenny Wonnacott is a Content Editor for Mumsnet, specialising in writing, editing and optimising several content pages related to parenting, pregnancy and more. As a parent of three primary school-aged children, Jenny is passionate about making Mumsetters' lives easier through rigorous research of all items recommended in reviews and buyers' guides such as this one.

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