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Audience Insight at Mumsnet

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As the UK’s number 1 platform for parents, with an average of around 700k user posts every month on Mumsnet and 8m users across our portfolio, we understand what parents are talking about, what matters to them and what they need.

Insight at Mumsnet is guided by our mission to make parents’ lives easier. We believe it’s important to not just reach parents but that true resonance is unlocked when we understand what’s happening in the lives of real families.

Using a combination of talk analysis as well as directly engaging our users for their opinion (via surveying our panel of engaged users or qualitative methods such as focus groups) we help our partners understand how they themselves can play a role in making parents’ lives easier.

Join us for Let's Talk... Sustainability

🌍 Join us for the fourth installment in the Let's Talk... webinar series this October, where we look at the importance of sustainability for families and its influence upon their purchase decisions.

♻️ Find out what our 8 million monthly Mumsnet users look for when it comes to being green, what they expect from brands, and how they are doing their part through the products they buy.

📅Tuesday 17 October 2023, 10am-11am

It's not to be missed! Secure your spot below.