When is Black Friday 2024?
Black Friday 2024 falls on November 29th, but expect early deals throughout November. Cyber Monday lands on December 2nd this year.
In recent years, some retailers have launched Black Friday promotions as early as November 1st.
So, keep your eyes peeled for the entire month to catch the best bargains - and remember to keep checking back to this page as we’ll be updating it constantly throughout the month!
Tips for Black Friday and Cyber Monday shopping
After years of bringing our Mumsnet users the best deals for Black Friday, we’ve learned a trick or two at HQ.
To help you find the best Black Friday deals going, here are our top tips for the retail event.
Start early: create a wishlist of items and start monitoring prices now.
Do your research: know the regular prices of items to spot genuine deals.
Set a budget: decide on your spending limit before the sales begin.
Bookmark this page: we’ll be updating this page with the best Black Friday toy deals as they become available.
Sign up for newsletters: get early access or exclusive deals from retailers.
Use price comparison tools: find the best prices across multiple retailers.
Consider brand-specific deals: watch for discounts on popular brands
Be ready to act fast: popular gifts can sell out quickly. Have your payment details ready.
Check return policies: understand the return policy for sale items, as they may differ from regular purchases.
What is Cyber Monday?
Similar to Black Friday, Cyber Monday is another annual sales day. It's always after the weekend following Black Friday, so this year it is on Monday 2nd December.
The deals will continue over the weekend, so the two days often roll into one event. There's not as much of a difference between them now, but originally Cyber Monday was more about online deals, and Black Friday was more of an in-store event.
As shopping habits have dramatically changed since Black Friday began in the US though, there's less of a distinction as Black Friday is also focused on online discounts now too.
Where to find the best deals on Black Friday?
Finding the biggest savings is no easy feat when you're bombarded with so-called 'discounts' from every retailer, but fear not as we'll be working hard to bring you the real deals to look out for. We'll be scouring online shops to bring you the very best guides to Black Friday this year, including the top offers on popular buys.
These are the products we'll be looking out for – bookmark them now so you don't miss the Black Friday deals.
All deals correct at the time of publishing.
About the author
Jenny Wonnacott has been working as a Content Editor for Mumsnet since 2022 with a particular focus on pregnancy, child and baby care product guides, articles and reviews. As a mum of three, Jenny has extensive hands-on experience in all of the Mumsnet content she writes about. She is passionate about sourcing, testing and thoroughly researching the products which make every stage of parenting easier, from the best pregnancy pillow to the most reassuring baby monitor as well as top kids' toys, games and tech.
Jenny has more than 16 years of experience working as a professional writer and journalist including stints as a local newspaper reporter, radio news reader, TV researcher and editor of a trades magazine and website. Becoming a mum in 2013 ignited a passion for writing about parenting, a theme which started as a light-hearted blog and has made its way into three published novels and several guest articles for national publications.