Ok, so maybe not the fuss, but why are they everywhere and as popular as they are? My local Sainsburys started stocking them last year and they seem to be pretty popular there.
I like the occasional donut, particularly hot fresh ones when I go to the seaside. I had a pretty good glazed ring one from Morrisons the other day that hit the spot too.
Krispy Kreme feel like poor clones of doughnuts. The glazes are very shiny, granted, but the artificial flavourings in them, and the fillings, leave a sort of plasticky taste behind. I can't really bring myself to eat one of the 'Kreme' filled ones after reading the ingredients that go into it. I'd never even heard of 'diammonium phosphate' until I did a bit of internet digging.
They're also full of palm oil, both the donuts and the glazes.
Are we just eating them because they're everywhere? Or do we genuinely think they're the best?