To think Upfield Global (Flora marg) can get stuffed for calling mumsnet a hate site?

[Toorahtoorahaye]

No more Flora for me, they’ve just announced they’re having nothing to do with the hate site mumsnet. mobile.twitter.com/StopFundingHate/status/1182647264046669824

mobile.twitter.com/StopFundingHate/status/1182647264046669824

People still buy Flora? How retro!

Do you not think Mumsnet can get really horrible sometimes though? I think its full of secret internet trolls.

That being said, theres some very good advice kicking around on here which is why I stay

Tbh, I think Mumsnet is pretty mild and civilized compared to a lot of the internet and so many of the forums that are male dominated.

They've not called MN a hate site, they've become aware of the transphobia displayed by a small but vocal element on MN and as a result no longer wish to be associated with it.

The feedback from their decision is on the whole positive, so will have a positive effect on their business.

I’d boycott, but if never buy that pap in the first place.

It is very retro, can you still get the big round tubs of vitalite as well I wonder?

What are your most powerful examples of transphobia expressed on this site, MrsMaisie?

Wow. The Twitter responses are fairly solidly pro MN.

How much margarine can the TRA community actually eat? Flora may be about to find out.

It’s a shame I don’t eat any of their vile artificial products as it means I can’t usefully boycott them.

I like flora buttery, think thats what is called.

We're all so horrible, aren't we: coming on here sharing our fears about the erosion of women's rights. How dare we express concerns over female athletes losing out to biologically male competitors etc.

I wonder who is managing the company twitter account and making these business decisions - a minimum wage intern or the Global Director of Sales and Marketing? Surely an agency would be very carefully managing the tweets?

Smells like Bullshit to me. Maybe if the looked at who raised the complaints (person who tried to have transperson Miranda Yardly convicted of transphobia).

Don’t these people actually do their homework or do they just believe the last tweet they read?

Can't Believe It's Not Butter

Said no one. Ever.

Ah well, fuck flora then. It's not as though they have cornered the market.

I agree with MrsMaisel

Anyone who can strike two brain cells together can see the gulf between transphobia and the genuinely held concerns of MN posters who believe that women's rights are being unraveled by the woolly logic of gender narratives.

Only in the last day I’ve reported several posts for transphobic language, all of which were upheld by MN mod team, so please don’t attempt the “what, us?” Shenanigans.

Is it anti-trans fats that mn is accused of being?

Where did they call MN a hate site?

Flora isn’t retro. They’ve made all of their spreads vegan so currently pretty popular.
And whatever your views, there has been lots of anti trans comments on here over the last year or so, so Flora are not wrong there.

So I guess Upfield will be boycotting twitter and FB then.

Really dumb decision

The fact that they've made it vegan isn't very reassuring. It just highlights that it's an array of solidified oil sludge.

Pinky u can I ask that you give us an example of a post that you reported which was not removed? It’s just not something I’ve seen on the FWR board personally.

Thanks

I will stand up and say I'm transFAT phobic

Flora is bollocks. Butter is the bollocks