Fyi all - we have just given this comment to the Sunday papers...
"It's disappointing that Flora have bowed to pressure from a handful of activists on Twitter - particularly as Flora didn't raise any objections to any actual content currently on the Mumsnet site.
We can see why an advertiser might want to avoid controversy but it's crystal clear from the sheer volume of discussions about this topic that parents need a place online to discuss these complex issues around gender self-id and the rapidly growing number of children presenting as gender dysmorphic.
We feel it's the right thing to do to facilitate that debate (whilst ensuring it remains respectful) even though some would wish to censor it. Mumsnet has turned down hundreds of thousands of pounds of advertising over the years from companies which we feel don't make parents' lives easier, so we're well-used to putting purpose before profit.
I do think in the end consumers will value companies which show a bit of backbone.”