Their versions of branded products are great, and most of them are around half the price of branded: ready salted crisps, hula hoops, quavers, chocolate digestives, mayo, brown sauce, dishwasher tablets, washing tablets.
Always good value on loo roll, kitchen roll, tin foil, bin bags (I’ll never buy genuine Brabantia bags again)
Frozen veg is always good value.
Their Specially Selected range is normally good (but like Tescos Finest). Have just tried (from the frozen section) salmon fish cakes with a sweet chilli dip centre - blooming lovely.
Pesto, pasta sauces etc. their jars of herbs are great value compared to branded.
I’ll buy their beef mince and diced chicken/mini chicken fillets for batch cooking bolognaise or curry etc and also for doing a stir fry. If I want meat to be just “meat” (ie for a roast, steak etc) then I tend to buy that elsewhere. Their fish is normally pretty good. I don’t eat much dairy, but they seem to have lots of choice at good prices.
Their wines/spirits are usually good and are very good value.
Lots of toiletries are good value.
Their bread section is also good value. Naan bread/wraps/brioche rolls etc - much better value than other supermarkets.
I find most of their fresh veg has been absolutely fine. They also do bags of frozen chopped peppers, onions etc.
I’d say give it a few weeks of shopping there. You’ll probably be pleasantly surprised re what you can swap out with regards to branded products. The only things I haven’t been able to substitute so far are Heinz ketchup and Heinz baked beans!
Good luck getting used to the speed at which you need to throw stuff back in your trolley at the checkout 😂