HQ. Please. Make a decision about the ads. Either make them less intrusive or give us an option to pay a sub and get rid of them.
I'm on laptop, mobile on phone and sometimes Ipad. They make the site unusable and I'm going to be investigating an adblock today.
I am sure that is not what you want - I understand the need for ads to generate revenue, but when they are so intrusive that they interfere with the ability to use the site then you've gone a bit too far in the wrong direction.
Also, I wouldn't buy anything that is advertised like that, in an intrusive ad that pisses me off, because instead of thinking fluffy warm thoughts about the product being advertised, I'm thinking "FUCK THE FUCK OFF YOU ANNOYING TWAT" which I am sure is not the intention of the advertiser.