Yes it is bubblegum pink. I used this recipe:
3 cups flour
1.5 cups salt
6 tsp cream of tarter
3 tbsp oil
3 cups water
Pour all ingredients into a large pot. Stir constantly over medium heat until a ball forms by pulling away from the sides. Knead the playdough until the texture matches playdough (1-2 minutes).
Store in plastic container. Should last for at least 3 months.
I added red food colouring and vanilla essence so it smells fab too. I am going to make some another batch and make it black and put glitter and orange extract in