Welcome to place where we dive into the murky depths of Multilevel Marketing (MLM), Network Marketing, Direct Sales, Social Selling (or whatever you want to call those dodgy product-based pyramid schemes) and dredge up the dirty lies bots tell to rope in their victims. (Clue: MLM is never “... an amaaaaaaayyyyyzzzing opportunity that I think you’d be great at, hun!”)
This is where we discuss certain fibbing hun bots who pretend to be entrepreneurs (they’re not, they’re just playing shop) who brag on social media about unlimited wealth, multiple six figure salaries, residual income, willable businesses, or just making a couple of hundred quid in those nooks and crannies of time. The truth is that most people who get roped into these schemes on the back of false promises lose money and often get into debt.
We’re onto bots who are held up by their particular MLM as running outstandingly successful businesses even though they’re bankrupt or are directors of insolvent companies. We know about bots who bought their position high up the pyramid, and those who con people with mindset coaching programmes. We also keep an eye on the plain old Billy Bullshitters who claim to be making six figures and describe themselves as “debt free” even though their accounts on Companies House show a very different story.
Will 2022 be the year of reckoning for MLMs and fibbing bots? Let’s hope so. 