It DOESN'T matter if it's a collection of cells or a baby. It really doesn't. You can't force a woman to go through a pregnancy and labour if she doesn't want to. It's barbaric. And it doesn't work because all that happens is women either travel or if they are prevented, they source illegal and unsafe abortions where they are.
Really, compare the countries with free, legal, safe abortion and those where it's illegal in all cases. Nicaragua has many more abortions than Switzerland they are just unsafe and women and girls die.
If you don't like abortions, campaign for free contraception, good sex education and women's rights. Your rates will go down.
This is how you can tell it's not about abortion, it's about controlling women. If it was about reducing abortion, they'd be in favour of contraception, woman's rights and sex ed. But they aren't.
And if posters don't want an abortion, I will go to the barricades to make sure you never have one. But don't prevent other women from making their own decisions.