LOL at the notion of the blue-haired handmaidens in Boden and White Company outfits.
Come off it, this is a commercial decision by MN to protect their brand. If advertisers show that they value bullying, misognyist men over mothers who actually buy their shit, they will lose a lot of customers and damage their own brands.
But I don't for one moment want to minimise how brave Justine's been personally, to take this stance. Long term, we are going to win this fight so she knows she's on the right side, but short term, she will probably get a lot of shit from the violent men who are furious when women don't agree with them and she knows exactly how dangerous and vicious they are - armed police turned up at her house because of them, so she knows what she might be subjected to at their hands.