Can you imagine the French government trying to deny France's history and deliberately destroy their culture?!?
Charles de Gaulle may have asked "How can you govern a country which has two hundred and forty-six varieties of cheese?" but not a single French person - let alone their government - would pretend that French people don't appreciate cheese, let alone place an advert to promote a 'less white' food instead of cheese ffs.
I'm feeling a sudden need to eat Reblochon...