This doesn't bother me at all. It's entirely different from the Nike campaign.
Sports bras are as much, if not more equipment as fashion and it was DM's performance of 'lady sports' that was offensive. It took something that many women need and used it frivolously whilst mocking women's sports/ athleticism.
Part of my GC beliefs are that clothes shouldn't be gendered or categorised by sex. Toilets yes. Refuges yes. GG yes. Fashion nope.