It's a perfect term for the ideology, because everything about it reflects religious extremism. The repeated use of non-factual mantras and a requirement for blind faith to believe in it all, the conservatism, the misogyny - I can't think of any religion that is not deeply misogynistic, the way followers cry "heresy" and "Blasphemy" at non-believers and the extreme tactics used to shut them down. ..
The religion of the self, the cult of the personality, is taking over.
I notice she doesn't mention LM. I assume deliberately.
Great stuff. The Times is really on the market with this one and I'll def pay the £1 a month for 3.