Based on a podcast I listened to earlier, more of the second than the first, with a good dose of dervish daughter-in-law. Tom Sykes, talking to Andrew Lownie, thinks that Meghan's PR Sunshine Sachs is behind it. So Mr Sunshine (can't recall his first name) is the arch strategist. It goes like this.
The Sussex brand has run out of oomph in the US because success is what is valued and the Sussexes have managed just one popular Netflix show. Next step: return to the UK in a rush and take everyone by surprise; sow confusion with conflicting press briefings to carefully selected media; balance mystery with outrage; be angry, bitter, contrary and objectionable; challenge the authority of the monarchy. In this way, they are creating the next chapter of their brand narrative.
I'm not sure I buy this entirely, because HAM need no encouragement to behave badly. On the other hand, they are desperate to keep the focus on them, and they have managed to do that for three weeks near as dammit.
It's also high risk. Charities and other organisations thinking about reputation in the longer term won't be queuing up outside HAM's door, and their difficult-to-work with meteor trail precedence them. And extreme obnoxiousness takes a lot of energy. Where do you go if in just three weeks you've got to the point of letting it be known that your attitude is 'We receive no public money. We'll do as we please. F* you, Windsors'.
Could this pouring of oil on the fire mean RAVEC has spoken - and said 'no publicly funded security for you, H, M, A & L.' Or is it a probation to pa to get scribbling a Letter Patent to remove prince, HRH and dukedom so the can become even more hysterical?