I'm actually really enjoying it - and I did not like season 3, after spending over 50% of it's runtime on Keeley being done over by Jack re: the PR firm. Apparently that was because she was busy and had to film separately to the rest of the cast. It did not work.
The women's football inferiority thing is a bit heavy-handed. I'm worried that the single mum player is going to fail to show for a big match and they'll forgive her anyway because it just reinforces the misconception that working mums need "special treatment" as risky hires.