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🎄 2025 Style and Beauty Advent Calendar Discussion ***SPOILERS*** THREAD 2

1000 replies

BakeOffRewatch · 09/08/2025 18:25

Link to thread 3 added by MNHQ - www.mumsnet.com/talk/style_and_beauty/5396898-2025-style-and-beauty-advent-calendar-discussion-spoilers-thread-3

Annual Style and Beauty Advent Calendar discussion thread. First AC reveal this year was 23rd June. First luxury reveal was 2nd July. Thread 1 here: https://www.mumsnet.com/talk/style_and_beauty/5360770-2025-style-and-beauty-advent-calendar-discussion

The regulars on the thread mainly discuss luxury BAC and this dies down by September when everyone has purchased and forgotten the contents. Then it goes into discussion on what’s selling out, what hasn’t and what deals and discounts to be had on ACs in the lead up to December. Then in December we move onto AC opening threads!

There’s a separate thread for GWP, discounts and other deals here: https://www.mumsnet.com/talk/style_and_beauty/5338957-beauty-chat-freebiesgifts-with-purchaseoffers-thread-three

A thread for the Liberty Beauty Drop here: https://www.mumsnet.com/talk/style_and_beauty/5253698-liberty-beauty-drop-spoiler-from-the-despatch-date-part-9

MN has a great Christmas board for deals and early gift buying here: https://www.mumsnet.com/talk/christmas

——————————————

LUXURY MULTI-BRAND
Brown Thomas
Cult Beauty Classic Curation and UK-Only Limited Curation with more fragrances https://www.cultbeauty.co.uk/c/advent-calendar/ 3rd September
F&M £265 https://www.fortnumandmason.com/2025-fortnums-beauty-advent-calendar Pricing by category post here https://www.mumsnet.com/talk/style_and_beauty/5360770-2025-style-and-beauty-advent-calendar-discussion?reply=146293148
Fenwick £250 https://www.fenwick.co.uk/blogs/daily-muse/beauty-advent-calendar
Flannels
Harrods £250, £99 www.harrods.com/en-gb/c/beauty-advent-calendar pricing by category post here https://www.mumsnet.com/talk/style_and_beauty/5360770-2025-style-and-beauty-advent-calendar-discussion?reply=146296157
Harvey Nichols £250 https://www.harveynichols.com/stories/beauty/harvey-nichols-beauty-advent-calendar/ 4th September
John Lewis
Liberty £275 https://www.libertylondon.com/uk/pre-order-liberty-beauty-advent-calendar-2025-R641279006.html_ pricing by category post here https://www.mumsnet.com/talk/style_and_beauty/5360770-2025-style-and-beauty-advent-calendar-discussion?reply=145402406_
Selfridges £250 https://cloud.mail.selfridges.com/beautyadventcalendar25
Space NK £260 https://www.spacenk.com/uk/gifts/beauty-advent-calendars/beauty-advent-calendar-MUK200055896.html
Vogue https://shop.vogue.co.uk/pages/british-vogue-festive-calendar-2025

HIGH STREET
Anthropologie
ASOS
Beauty Bay
The Body Shop https://www.thebodyshop.com/collections/beauty-advent-calendars
Boots
Elle
French Pharmacy
Glossybox
Holland & Barrett https://www.hollandandbarrett.com/info/beauty-advent
Jarrolds
LIB Latest In Beauty x Stylist
Lush £125, £179, £205, https://www.lush.com/uk/en/c/christmas-advent-calendars
L’Occitane
LookFantastic £105 https://www.lookfantastic.com/c/waitlist/advent
M&S
Next
Revolution Beauty £50 https://www.revolutionbeauty.com/uk/en/gifts/advent-calendars/revolution-beauty-makeup-advent-calendar-2025/1868648.html
Sephora https://www.sephora.co.uk/c/beauty-advent-calendar-waitlist
Ted Baker
The White Company

BUDGET
Aldi
Sainsbury’s

SINGLE BRAND BEAUTY
Arran £85 https://arran.com/products/advent-calendar
Charlotte Tilbury
Elemis https://uk.elemis.com/advent-calendar-2025-sign-up
e.l.f.
Gruum
Jo Malone
Liz Earle
Lumene
Neom https://neomwellbeing.com/pages/neom-wellbeing-advent-calendar-sign-up-page
Shisheido https://www.shiseido.co.uk/gb/en/newsletter-advent-calendar.html

BATH & BODY
Ciaté
Cowshed
Rituals

JEWELLERY
Oliver Bonas
Liberty
Accessorize

FOOD
Bonne Maman jam
Degusta
Paxton and Whitfield cheese
Fortnum & Mason Tea and Biscuits

MEN’S
Liberty

FRAGRANCE
Acqua Di Parma
Diptyque
Fragrance Shop
Harrods fragrance
Harvey Nichols fragrance
L’Artisan Parfumier
Jo Loves https://www.joloves.com/pages/advent-calendar
Jo Malone
Penhaligons
Perfume Shop
Sniph
Space NK fragrance

K-BEAUTY
Stylevana
Yesstyle
Stylekorean

OP posts:
Thread gallery
47
MidnightMeltdown · 20/08/2025 11:38

narniabusiness · 20/08/2025 09:34

No direct experience here either @IDontHateRainbows, but I think you are correct. These calendars are used as a promotional tool by brands in the hope we will love the products and repurchase. They must be given free or at low cost to the retailers depending on how much of a draw they might be to the customers. Avant must give away free for example but something more desirable, say Elemis, might give a trial size (it’s not deluxe wtf is that supposed to mean ). It must be quite a task to put together a decent calendar from what the brands are prepared to offer and when the headache gets too much and there’s still an empty drawer, you throw in a scrunchie and it’s job done.

I imagine that the beauty advent calendar craze must be a headache for the brands, as people stock up on discounted products in advents over Christmas, and then buy much less at full price throughout the year. I know that I didn’t buy anything beauty related at all for the first 6 months of the year.

IDontHateRainbows · 20/08/2025 11:41

MidnightMeltdown · 20/08/2025 11:38

I imagine that the beauty advent calendar craze must be a headache for the brands, as people stock up on discounted products in advents over Christmas, and then buy much less at full price throughout the year. I know that I didn’t buy anything beauty related at all for the first 6 months of the year.

Yes, plus ebay and vinted will be flooded with things for months at much less than RRP.

I guess they weight up wether that is worth the brand exposure.

Philip Kingsley have overdone it I reckon and devalued the brand esp elasticizer

IDontHateRainbows · 20/08/2025 11:43

Twinsandsome · 20/08/2025 10:02

Did anyone see a date when space nk will be available to order I just got a reminder that I’ve 20£ of points expiring this week

This may be cheeky, but if your points will expire can you buy something with them and send it back unopened so the points go back on?

MidnightMeltdown · 20/08/2025 11:48

LF not for me either. I think they are trying to cope with rising costs without increasing the price of the calendar too much. Particularly LF, which tends to be aimed at more at younger people who can’t afford to spend £200+ on a calendar.

I think I’ve only bought LF once. It was around the £75 mark then and far more generous in terms of product sizes.

Twinsandsome · 20/08/2025 11:54

HolaLolla · 20/08/2025 10:57

I think it's just perfume they don't post, not sure if the main calendar would be posted, the perfumes are quite small in it 🤔
I was devastated when I found out, so done a lot of research on how to get it here. Someone said change a letter in your postcode, that bypasses the system and it gets sent out.
I did a trial run in June, ordered Lelabo discovery set and it actually arrived 🎉🎉 So keeping everything crossed the postcode trick works again and my perfume calendar gets here 🤞🤞
I would love to know why they stopped sending perfumes to NI as its only a recent change, had no issues with them last year.

Aww fingers crossed for you that your perfume one arrives too! I already hate when stuff says free UK postage and you get to payment and up pops £12 postage because of highlands and NI 🫣

HolaLolla · 20/08/2025 12:04

Twinsandsome · 20/08/2025 11:54

Aww fingers crossed for you that your perfume one arrives too! I already hate when stuff says free UK postage and you get to payment and up pops £12 postage because of highlands and NI 🫣

Tbf I would gladly pay £12 for the calendar or something big as long as it gets here. I was looking into post redirection companies and the fees were starting at £60 and upwards 😬

pinkchampagne1 · 20/08/2025 12:13

Just tracked my Harrods fragrance order and it is still showing as processing. 😐

OvaHere · 20/08/2025 12:14

I've just had DPD notification for Harrods frag calendar.

Addictedtobeauty · 20/08/2025 12:27

No update on my Harrods either @pinkchampagne1 - but it’s early days. I’m sure it will update soon 🤞

MonkeyTennis34 · 20/08/2025 12:50

Oohh
I’m disappointed with the LF Beauty but like the look of the fragrance AC.
So, currently considering LF Fragrance and Boots Premium looking encouraging.
Waiting on the 2 Nexts.

EachandEveryone · 20/08/2025 14:42

I’ve just bought the Liberty. Cost me £30 as I’d saved all my vouchers, I know it’s more niche and I’d prefer Space NK but I’m changing it up this year.

OvaHere · 20/08/2025 14:56

EachandEveryone · 20/08/2025 14:42

I’ve just bought the Liberty. Cost me £30 as I’d saved all my vouchers, I know it’s more niche and I’d prefer Space NK but I’m changing it up this year.

Objectively I do think Liberty is the best one especially with all those perfumes. It just for me a lot of the skincare doesn't appeal as much as SpaceNK skincare but it does have the AB Rich eye cream which is the best AB offering out of all the calendars this year.

I'm spending a lot of my time re reading contents from
Liberty
Harrods
Fenwick
SNK

These are my contenders so far and I feel like I don't have a lot of time to make a firm decision on the first two before they potentially sell out.

Alt scenario - I don't buy any and make do with my substantial stash, which isn't exactly a hardship.

TLDR - I don't know my own mind or what I want from an AC.

MidnightMeltdown · 20/08/2025 15:21

OvaHere · 20/08/2025 14:56

Objectively I do think Liberty is the best one especially with all those perfumes. It just for me a lot of the skincare doesn't appeal as much as SpaceNK skincare but it does have the AB Rich eye cream which is the best AB offering out of all the calendars this year.

I'm spending a lot of my time re reading contents from
Liberty
Harrods
Fenwick
SNK

These are my contenders so far and I feel like I don't have a lot of time to make a firm decision on the first two before they potentially sell out.

Alt scenario - I don't buy any and make do with my substantial stash, which isn't exactly a hardship.

TLDR - I don't know my own mind or what I want from an AC.

Alt scenario 2 - you buy Liberty and SNK. This is what I will probably do! 😂

I’d be surprised if any of them sell out before mid-late September - but you never know!

lunar1 · 20/08/2025 15:55

I’ve gone for liberty. If yepoda do one this year I’ll be getting that as well.

Thelifeofawife · 20/08/2025 15:56

@OvaHere I’m the same. I’ve already purchased Harrods but wanting a second one, I like Liberty but not fully sold on spending that much or paying for the beauty drop (though it’s good value, I don’t want to stack up a load of credit and next years be rubbish).

I really like SNK offering, but also fancied the Fenwick one, and JL could sway me yet. I can’t have 4, I still haven’t used all my products from last year!

OvaHere · 20/08/2025 16:05

Thelifeofawife · 20/08/2025 15:56

@OvaHere I’m the same. I’ve already purchased Harrods but wanting a second one, I like Liberty but not fully sold on spending that much or paying for the beauty drop (though it’s good value, I don’t want to stack up a load of credit and next years be rubbish).

I really like SNK offering, but also fancied the Fenwick one, and JL could sway me yet. I can’t have 4, I still haven’t used all my products from last year!

It's tough times for the RHOBAC! 😂

Caramelandsalt · 20/08/2025 16:21

I need to announce that my Liberty has been shipped, exciting times ahead.

OchonAgusOchonOh · 20/08/2025 16:40

HolaLolla · 20/08/2025 10:57

I think it's just perfume they don't post, not sure if the main calendar would be posted, the perfumes are quite small in it 🤔
I was devastated when I found out, so done a lot of research on how to get it here. Someone said change a letter in your postcode, that bypasses the system and it gets sent out.
I did a trial run in June, ordered Lelabo discovery set and it actually arrived 🎉🎉 So keeping everything crossed the postcode trick works again and my perfume calendar gets here 🤞🤞
I would love to know why they stopped sending perfumes to NI as its only a recent change, had no issues with them last year.

It's something to do with atomisers and flying. Lots of the UK companies who ship to Ireland won't ship fragrances.

No idea why it was perfectly safe to send to NI last year and way too dangerous this year.

OchonAgusOchonOh · 20/08/2025 16:41

Caramelandsalt · 20/08/2025 16:21

I need to announce that my Liberty has been shipped, exciting times ahead.

You forgot the drum roll😁

OchonAgusOchonOh · 20/08/2025 16:42

I got a reply from notino about the advents. They said they can't say yet whether there will be a K-Beauty calendar again this year but that the calendars will be available October/November.

Roundaboot · 20/08/2025 16:52

Where are people seeing the full contents for the LF ones? I can still only see the spoilers on LF and Beautyadventcalendar.net

Talisin · 20/08/2025 16:54

@Roundaboot Beauty Detective had them earlier but they seem to have been removed.

OvaHere · 20/08/2025 17:09

I did wonder where the LF reveal had come from as it's never been on their site. It was fairly obviously legit due to the photos but maybe it was leaked somewhere as it was a strange time of the morning for them to appear out of nowhere.

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