I re-joined Mumsnet specifically to join in with this thread, I’ve been reading it, loving it and just feeling so happy there are other people who love Toast like I do! @ToastCosILoveIt your post was just gorgeous, any brand should be over the moon with such a long-term devotee. I started buying Toast (only ever in the sale) about 15 years ago when I was around 30. I’ve always loved the ethos, values and quality of the clothes but a lot of the time my hit rate of finding something flattering was dismally low - too many gathers/too much voluminousness. I do still have a beautiful - BEAUTIFUL- coat bought 12 years ago in an archive sale, at 90% off - £20. Still looks like new.
I went away for a few years, only really rediscovering it with purpose about 5 years ago when I bought two fabulous, flattering shirt dresses at a John Lewis concession that I have worn to work in rotation ever since - they show no signs of wear. I then bought (again in JL) 2 denim pinafore dresses, black and denim. Yes the buttons fall off all the time but still 😉. Over the past year or so, I am finally doing what I’ve been talking about doing for years - buying less but buying better. I’ve bought 5 Toast dresses in that time - some full price, some mega heap in the sale, all beautiful. And they are helping me as I love the quality, feel fabulous in them, with no whiff (I don’t think...) of heavy-hipped Russian peasant. Which if you love it, good, it’s just not for me!
I have the green tie-neck dress currently in the sale and it’s a joy to wear (36DD and no fit issues). Earlier this year I also bought a dress n the same style as the lattice print yellow dress, but in a black patterned fabric and it is my absolute Best Dress. Unusual, stylish, super comfy, makes me feel like an interesting woman in the best way. And my latest purchase arrived this morning - navy jersey Franca dress. Reader, she’s a beaut. Soft, comfy, stretchy but not slumpy. And the final thing I’d like to add (for now) is - how great it is that all the dresses have proper, big enough to actually hold things, pockets. Need to get back to work now - has been lovely to chat about Toast though 😊