how do they decide how many season tickets to sell? I save only about EUR 40 over a season so it's not as though they lose money on ours particularly.
For us (Gladbach), Stadium capacity is 54,042. Of that 5,000 can be allocated to Away fans (German footy loves away fans. Most clubs offer 5-10% capacity in the away end) that leaves 24k spots (we still have a large standing area, and some of the away is standing too). 30,000 of those are season tickets spread all around the ground. Cheapest is in the stand, it's around EUR 200 i think. A normal standing ticket is €17. I haven't been to Hillsborough for a few decades although i do know their ST are more than i pay for mine - and there won't be rebates if they get relegated to league 1 which i find horrendous)