Because they don’t toe the sweet, demure, decorative, submissive “girl” line.
this how reductive stereotypes have become.
behave “like a man”- as in dare to have brains, marriage isn’t your life goal, don’t spend hours “pampering” and focussing on appearance, be outspoken, you are a man.
At least in the 80’s power suit days we recognised these women for what they were, women capable of doing the same jobs and having the same lifestyle as men, but still being strong women. Equality, not imitation.