It’s alright in an aromatic sort of a way but it doesn’t taste like gin. It doesn’t have any juniper for a start.
I would, however, love to see a defence of their pricing. It costs the same as a mid-range bottle of gin, but approx 60% of the purchase price of that gin is duty and VAT which isn’t payable on water and flavourings. I suspect that the high price point is part of a branding strategy.