The weird thing about Trump is that he could have played things differently over the last few months and gained popularity.
He could have been magnanimous in victory.
He didn't have to send out his press secretary to lie. He could have said that yes, less people attended the inauguration, but his supporters don't come from Washington, don't have much money and it was January. He could have focused on the efforts that his supporters made - I am sure some of them are telegenic and fairly normal.
Many Americans are anti-abortion, so the change to the law was inevitable - any of the other republican candidates would have done the same. However, He didn't have to distribute a picture of Bannon and all the other men smiling as he signed the document.
He doesn't have to go on about voter fraud - he is president according to the democratic laws of his country.
He seems to be obsessed with ratings and popularity, but utterly incapable of appealing to a wider audience.