Problem is this - I was outraged. Horrible, horrible T-shirt. I wanted to prove this site was shit and vile.
Then I saw one that made me chuckle a bit (the Bear Grills one incase you're wondering)
Now if i wanted to order a slogan T-shirt for xmas, this is the first site that would pop into my head. I'm not saying I do want a T-shirt, and even if I did, would I choose to order it here, but it does make me wonder whether this is some very clever marketing.
Bit like FCUK - took French Connection from a nothing company into something massive because they did something that made it cool. Got everyone talking.