It's incredibly tricky. A bit like trying to get a cleaner in for your parent, who can easily afford it, or having that discussion about giving up driving.
I think there should be a push by the DWP, re day time advertising on the TV, social media, etc, to actively encourage those that need it to apply.
Also social community hubs should be a gateway to lending confidential voice and hand, without judgement.
MPs should have dedicated time to engage quietly with the hubs and offer extra help.