Our media are leaning right. The BBC in particular gives them a lof more air time than the other parties with a similar number of seats.
There is a lot of noise online from people with limited or no posting history. They drop their support of Farage into everything. They are usually countered by 2-3 people with posting histories though which is heartening.
I've noticed on my Facebook page, anything critical of Farage and reform is hidden. It defaults to most relevant even though I have show all in my settings, and only shows positive for Farage comments unless I click on show all. You could be forgiven for thinking you are an outlier in thinking he's a wanker because of this.
Flood the zone with how everyone is voting for them, will catch the attention of people who aren't clued into politics. It becomes a self fulfilling prophecy.
The only party actively campaigning are reform. Once the other parties start in a few years nearer to the elections, I would expect the support to drop. People will want to look at their successes and failures and policies will be examined.
In reality, I can count on one hand those that I know who are likely to vote reform, they are older. The young people I know think they are a joke.