Quite.
Life got more shit so people were seduced by the prospect of "levelling up".
They had forgotten that much if the responsibility for lives being a bit more shit belonged to the very party that promised the "levelling up" that never really materialised.
A few went back to labour, while many were seduced by sanctioned punching down. Labour dug in with the enshittification of life for many and here we are.
Labour need to stop trying to keep up with team punching down because it's distracting them from things that really slow down and eventually reverse the enshittification of life. The problem they have is that none of it is a quick fix and the press is unsympathetic so the punching down promises will continue to be seductive to certain people.