Thanks for posting this article. I know Long Eaton well. My son's girlfriend lives there, so does my DH's best friend - who is a leftie. He has always voted Labour, but will vote Green next time. Even he is cheesed off.
Long Eaton is a white, working class town, but it needs money pumping into it. You get the odd anti-social idiot knocking around the Market Place, but most folk are decent and hard working. The decision to put a migrant hotel in the town was initially tolerated, but there has been protests. Reform will sweep up many votes here.