This probably works out quite well for Cleverly, thinking about it. The membership are nuts and we’re never going to vote for him to win. So he hasn’t actually lost much except from dignity for doing a deal and it going hilariously wrong. And any dignity disappeared a while ago while trying to be normal and still win by appealing to lunatics.
Meanwhile, at best, whoever wins is going to lead the Tories to a defeat in 2029 and be replaced. Most likely is going to get replaced before that. They are highly unlikely to ever end up as PM. Cleverly gets another shot when the Tories finally come to their senses when they realise chasing the Farage cultists is going to keep them out of power.