I’m not sure it really achieved its aim though - (non literal) exposure, controversy etc.
We’re talking about it here because the OP provided a link which made me do a Twitter search for the clip. This is because I grew up with Madonna and I like her. I’m shocked by how odd she looks in the clip but that’s not the point.
Although it was clearly scripted to be shocking it didn’t seem to have made much of a ripple. Her arse-exposing writhing didnt trend on Twitter
and no one really seemed that interested.
I suppose it engenders an interesting debate on here about whether a 63 year old flashing their arse is inherently shocking or not but it certainly didn’t “break the Internet”. Maybe she doesn’t care if most people didn’t really pay any attention?