The seven habits of highly effective brands

A new report by Saatchi & Saatchi London and Mumsnet reveals the real reasons why some brands are highly effective with the mums audience and why others fail

A ground-breaking new study by Saatchi & Saatchi London and Mumsnet, The Seven Habits of Highly Effective Brands, was launched at Mumstock – our annual conference about marketing to mothers.

The research found that winning brands have the right habits, not just the right strategies – and good habits are all about how they do, not what they do.

Successful brands include Ella's Kitchen, where the whole organisation is run as if children are in control, and Warburtons, a brand that thinks like a family because it is a family, right down to the third generation bakers on the factory floor.

In short, for brands to win with mums, they need to adopt these habits:

  • Sorcery
  • Elasticity
  • Showmanship
  • Attentiveness
  • Precision
  • Integrity
  • Enhancement

Read the full report here.