A theme park T rex, a mechanical shark, and a computer-generated gorilla greet people wherever they happen to be – on the street, at a bus stop – prompting a moment of reflection. Who are the monsters here?
From the GLP Monster Campaign info.
So, they are not real beings, just fake.
And seeing a pretend monster in the wild, apparently prompts a moment of reflection? Erm, no it would prompt a flight fight reaction until you work out it isn't real.
I think their thinking is, after many hours of trying to work it out, is that if you see a man dressed for example as Little Bo Peep resplendent with frilly knickers and pubic hair poking out, and little white cotton socks, you shouldnt be scared for it isn't really Little Bo Peep of your worst nightmares come alive, but just a cardboard cut out of Little Bo Peep? Or its a fake Little Bo Peep, and you should reflect for a moment that you should not run away but sit and contemplate? A moment of reflection to reflect what? That wanting to get the fuck out of there to get away from the fake monster makes me the monster?
When in actuality, the issue is the man under the mask.