Just flipping through a marketing piece on Dove
“Due to successful marketing objectives, Dove is the UK’s Bar Soap brand and 45% of the people bought a Dove product in 2010. In fact, 10.1 million women use Dove every week in the UK”
Aye and due to some tin ear marketing, that 10.1 million (how very dare they assume) figure will drop.
They want us but are happy to dump on us. And most of the end users and the majority of purchasers are women? Righty ho.