I mean, it’s pretty clever by NF. They don’t have to renew the deal but it’s obvious that any tv work etc- Meg n Harrywould turn to NF first.
She revealed herself to be very naive when on Emma Gredes podcast- that she said she’s formed friendships with NF and that’s how As ever came about.
Her partnership is with NF for As ever…:they are effectively running things. She can hardly run to Apple TV for a deal when in business with NF.
She also can’t see, NF partnering with her fandom business was a ‘look squirrel’ technique to get past the production deal coming to an end.
I can’t see As ever lasting more than 18 months.
NF and Meg have been honest that this is a new thing for NF etc and they are flying the plane while building. I think this is NF experimenting and getting the data. It’s not a long term thing.
I think over the next 18months there will be various drops but like everything else…will just stop and nothing more will be said.
Just like 40x40, the NF deal and her shopmy page. Never to be spoke of again.