This appears to be all part of Meghan holding a grudge against Piers Morgan. Famously, after proactively seeking him out when she was looking to reposition herself as a UK celebrity then ghosting him the moment she met Harry, Piers has been a determined critic of Meghan’s. When he said on air following her Oprah interview that he didn’t believe most of her accusations, including that she was suicidal, Meghan formally complained to ITV about his remarks. Chris Ship, the royal editor of ITV News, tweeted that "Meghan raised concerns about how Piers Morgan's words affect the issue of mental health and what it might do to others contemplating suicide."
Piers later said he was pressured by ITV bosses to apologise Meghan for his opinion, which he refused to do. When Beresford, the weather presenter then took Piers to task on air for his continued criticism of Meghan (he said “I understand that you don’t like Meghan Markle, you’ve made it so clear a number of times on this programme, and I understand you’ve got a personal relationship with Meghan Markle and she cut you off. She’s entitled to cut you off if she wants to. Has she said anything about you since she cut you off? I don’t think she has but yet you continue to trash her …”), Piers stormed off stage and quit.
Who knows if Meghan has been in contact with Alex since? But it’s likely that being able to use his wife’s bespoke delivery service and tweak Piers Morgan’s tail at the same time was too good an opportunity to miss. I can’t deny, it think it was a brilliant Machiavellian move if so. 🤣