To me, the product stuff is the usual MM game of wanting to be everything and not picking a lane. She's trying to keep up the facade that her products are small scale/artisan/made by her own hand/exclusive/special a la the stuff Flamingo Estate produces in conjunction with the likes of Julianna Moore, who keeps her own bees and sells jars of honey through them at £250 a pot (and people will buy them, because she's a genuine star).
But then MM also is doing the very hackneyed Kardashian trick that they did with their lines of tat - "selling out" in minutes to whip up a frenzy of demand for the next line, but you never know what selling out actually entails.
And finally, she's hanging around with billionaires who earned their big, big money selling their carefully developed product lines to huge mass producers, and I think that's what MM wants to do too - sell the brand name "As Ever" and her image for a billion to someone else who will then do all the actual hard work. I think she's dreaming, but I think that's what she wants. But what she can't do is admit that she's selling jars of generic mass produced crap in the first place that could easily be replenished by her putting in another order to whoever is making it. She needs to keep up the facade of exclusivity to whip up demand.
Someone was saying that it's really unusual that none of her products or even the packaging has ended up on Ebay. You'd have thought that, if she did sell thousands of units, and if there was this massive demand for her stuff, then at least one purchaser would be wanting to make a mint selling it on, and people would be clamouring to pay over the odds for it on auction sites.