I don’t think there is anything wrong with it at all.
I’d much rather watch the Watermelon Sugar High dance than another waft if I had the choice/followed him.
As soupdragon said, it is for people who’ve already been supporting him and/or the people who follow him and his family.
The bitching about him on this thread has been questionable at best.
What harm has he done apart from being inoffensive and not as flamboyant as some?