Help end medical misogyny. Sign our petition.

Help end medical misogyny.
Sign our petition.

Sign the petition

Please or to access all these features

Style and beauty

Looking for style advice? Chat all about it here. For the latest discounts on fashion and beauty, sign up for Mumsnet Moneysaver emails.

Weird intimidating stares - what is it with clothes models about to duff you up behind the bike sheds (or worse)?

192 replies

AsteriaBuffy · 26/06/2026 10:44

Collective marketing depts must have decided 'DIRTY LOOKS SELL CLOTHES'.

It's just so odd. Hush models are frankly terrifying. M&S has a hefty sprinkle of 'ard. Many of the Seasalt models look like you just pissed on their chips. Mint Velvet, cross. H&M, thoroughly pissed off. Even the White Stuff models look rather disappointed in you.

AIBU?

OP posts:
Thread gallery
27
belle40 · 27/06/2026 17:31

ALittleSoiree · 26/06/2026 12:45

This one just say ‘I reserved this sun bed at 3am. Sling your hook or else!’
https://www.johnlewis.com/john-lewis-roma-geo-bandeau-swimsuit-multi/p114228680

This is absolutely hilarious. Apparently quite a popular choice in the sale. Perhaps people are too terrified to refuse?

Vroomfondleswaistcoat · 27/06/2026 17:41

My daughter recently bought a dress and sent me the link to the website so I could see what she'd bought.

Every single model was straddling. The dress is assymetric, so I can only assume that they were told to look as though they were riding an invisible horse to try to make the hem look level (even though the assymetrical nature is advertised in the blurb). Maybe the photographer thought he'd been sent a dud dress? But it's disconcerting to see so many women standing like their horse has vanished underneath them.

quantumbutterfly · 27/06/2026 17:50

I wonder if they were told to look insouciant and that is their wtf face.

Moonlightdust · 27/06/2026 18:15

The concept of it is actually really weird - I personally am put off by these hostile expressions and would much rather seeing happy models looking as though they actually like what they are wearing!

TheTortiePuffinNeedsHerBreakfast · 27/06/2026 18:45

Ever since I clicked on it, the John Lewis swimsuit model has been following me menacingly round the internet 🤣

hihelenhi · 27/06/2026 18:48

ALittleSoiree · 27/06/2026 09:24

Back to the subject 😀. This advert is giving me ‘Annoy me once more and you’ll end up in a suitcase’ vibes.
Very arty though.

Some of these genuinely are making me cry with laughter. Esp this one, for some reason @ALittleSoiree It's the beardy guy by the car. Brilliant. Thank you, I needed cheering up.

Here's my, or rather, Elle's handbag contribution. Talking of "weird but faintly terrifying squatting positions in the street".

https://www.elle.com/uk/fashion/what-to-wear/g43696206/handbag-brands/
Yikes.

AsteriaBuffy · 27/06/2026 18:58

hihelenhi · 27/06/2026 18:48

Some of these genuinely are making me cry with laughter. Esp this one, for some reason @ALittleSoiree It's the beardy guy by the car. Brilliant. Thank you, I needed cheering up.

Here's my, or rather, Elle's handbag contribution. Talking of "weird but faintly terrifying squatting positions in the street".

https://www.elle.com/uk/fashion/what-to-wear/g43696206/handbag-brands/
Yikes.

Edited

🤣 she looks like she's about to zap you with Spidey venom. Maybe if you just ignore her she'll ignore you.

I too am loving these, keep 'em coming.

OP posts:
AllFloatOn · 27/06/2026 19:16

ALittleSoiree · 27/06/2026 09:24

Back to the subject 😀. This advert is giving me ‘Annoy me once more and you’ll end up in a suitcase’ vibes.
Very arty though.

This one looks like they’ve got some ritual killings in the countryside on their weekend away agenda

AsteriaBuffy · 27/06/2026 22:00

AllFloatOn · 27/06/2026 19:16

This one looks like they’ve got some ritual killings in the countryside on their weekend away agenda

😅 yes ITV drama with what I imagine is a Scandi thriller vibe (😬 never actually having watched a proper Scandi thing...)

OP posts:
SqueakyDinosaur · 27/06/2026 22:40

I miss the early days of the Boden catalogue when it was all supposedly Chums of Johnnie. "Tristan, ceramicist, 29" and "Allegra, jewellery designer, 32". IIRC they mostly looked soulful, which is an improvement on grumpy.

LettingItAllHangOut · 27/06/2026 22:58

FastFood · 26/06/2026 14:24

Even the dog models look like they're disappointed in you now

Poor pup’s been hanging out with the wrong crowd!

Brownbananaspot · 27/06/2026 23:07

I assumed models right now look angry and grumpy because they haven't eaten properly in years and heroin chic is in again...

hihelenhi · 27/06/2026 23:28

Well, here's my selection from the Zara catalogue... of terror (though one is just PURE omg boredom). They do have some other pics where people are, if not smiling, at least not looking like they're gonna punch your lights out.

it's mostly all "f*ck off and die peasant". I mean, I too have a resting bitch face, but really...

Plus Elle's "Crouching Spider Hidden Handbag" again in all her scary glory.

Weird intimidating stares - what is it with clothes models about to duff you up behind the bike sheds (or worse)?
Weird intimidating stares - what is it with clothes models about to duff you up behind the bike sheds (or worse)?
NeededANameChangeAnyway · 27/06/2026 23:30

Have you seen the Glen Morangie one with Harrison Ford? He looks like he's staggering back from the pub.....

HoppityBun · 27/06/2026 23:36

They have some truculent young women stuck up on the walls in M&S.

AllFloatOn · 27/06/2026 23:50

Er….. wtf did you just say to me? Complete with outfit change

Weird intimidating stares - what is it with clothes models about to duff you up behind the bike sheds (or worse)?
Weird intimidating stares - what is it with clothes models about to duff you up behind the bike sheds (or worse)?
AllFloatOn · 27/06/2026 23:51

@hihelenhi crouching spider hidden handbag 😂

Moonlightdust · 27/06/2026 23:56

This one looks like she was caught mid wee behind the shopping mall! 🙈😂🤣

Weird intimidating stares - what is it with clothes models about to duff you up behind the bike sheds (or worse)?
Moonlightdust · 28/06/2026 00:09

ASOS Photographer: "Pretend someone cut your sandwich into squares instead of triangles."

Weird intimidating stares - what is it with clothes models about to duff you up behind the bike sheds (or worse)?
hihelenhi · 28/06/2026 00:30

Moonlightdust · 27/06/2026 23:56

This one looks like she was caught mid wee behind the shopping mall! 🙈😂🤣

This was the phenomenon @CryptoFascist mentioned earlier
How about that squatting-for-an-outdoor-piss-pose that they all do now? Totally hides the clothes, weird!

I had not in all fairness, witnessed it myself, and then - boom! there it was!

And yes, precisely. There is nothing remotely flattering about this. What's the sales pitch? "Buy this handbag that you can't see bc it's the same colour as everything else incl my boney spidey legs or the handbag you DO have has something nasty coming to it..."

(with apologies to Elle, but really?)

hihelenhi · 28/06/2026 00:35

AllFloatOn · 27/06/2026 23:50

Er….. wtf did you just say to me? Complete with outfit change

That first one especially is absolute class.

Moonlightdust · 28/06/2026 08:04

hihelenhi · 28/06/2026 00:30

This was the phenomenon @CryptoFascist mentioned earlier
How about that squatting-for-an-outdoor-piss-pose that they all do now? Totally hides the clothes, weird!

I had not in all fairness, witnessed it myself, and then - boom! there it was!

And yes, precisely. There is nothing remotely flattering about this. What's the sales pitch? "Buy this handbag that you can't see bc it's the same colour as everything else incl my boney spidey legs or the handbag you DO have has something nasty coming to it..."

(with apologies to Elle, but really?)

It was a different photo I found (not the spider lady one) which was dreadful…. So dreadful in fact that it appears that MN has not uploaded it! 😆

DryTerryandJUNE · 28/06/2026 08:26

theresnolimits · 26/06/2026 12:00

I thought this the other day. Why are model so angry now? Plus the weird poses?

I always assumed it was because they were hungry.

RainbowZebraWarrior · 28/06/2026 08:29

Moonlightdust · 28/06/2026 00:09

ASOS Photographer: "Pretend someone cut your sandwich into squares instead of triangles."

I WANT YOU TO
Give me Attitude.
Give me Moody!!
Give Me SULKY TEENAGER!!!

RainbowZebraWarrior · 28/06/2026 08:37

AllFloatOn · 27/06/2026 23:50

Er….. wtf did you just say to me? Complete with outfit change

That looks like the photographer has been asking her to shout horrible names at them.
"Call me a Knob. Go on. Tell me what an utter Tool I am"

It's all very weird. Sign of the times?

1926: Model poses coquettishly showing a glimpse of ankle.
2026: Model folds arms angrily and threateningly

Maybe its meant to be some sort of ironic misogyny rebellion type thing?

Swipe left for the next trending thread