I see it pretty much every day, often more than once in fact. But then I work in central London so see a lot of people on my commute.
I liked it enough to try it on a couple of months ago, but neither the colour nor pattern did anything for me (I really can't wear white). Have to say I'm relieved I didn't buy it, given how ubiquitous it's ended up being. It looks lovely on you though @Miseryisabutterfly. In fact as PP says it looks lovely on lots of people, just not me! 