I love the logo, but just had a thought, if we needed to make a gif to make it work, then so will users searching it? If it's can't be entered by typing in twitter then other users wanting to find out about the campaign will also need to enter their text as a gif to search the hashtag? They will have the same issue as us.
Like, if we've had to create a gif to include the Female symbol, then the people we are tweeting will need to dload the gif or create one to search it. Would many twitter users take the extra steps?
Hope I'm making sense.