This is what Johnson said less than two weeks before that photo was taken
"Today in England we have ended national restrictions, opening up significant parts of the economy in doing so;
but also replacing them with tough tiers to keep this virus down.
And I know that those tiers will mean continued hardship for many, and it is going to continue to be tough for some sectors
but until the vaccine is deployed, our plan does rely on all of us continuing to make sacrifices to protect those we love
So please, please continue to follow the rules where you live,
remember hands, face, space –
and if you live in a tier 3 area where community testing will be made available, please take part in that community testing.
Together, these steps are for now the surest way to protect yourselves and those you love
and by reducing the transmission of the virus, help de-escalate your area to a lower level of restrictions,
as vaccines and testing, as I say, take an ever larger share of the burden.
And as we do all this,
we are no longer resting on the mere hope that we can return to normal next year in the spring,
but rather on the sure and certain knowledge that we will succeed:
and together reclaim our lives and all the things about our lives that we love"