This is just exceptional marketing.

[JackieWeaversAuthorityHere]

Thank goodness Polly.co.uk has figured out how to market to women. I hope their policy documents also come in emoji formats because my lady brain really appreciates it.

Also that’s where I’ve been going wrong! Of course buying lipstick instead of life insurance is bad. I see the error of my ways. Thank you Polly, I’ll be better.

#blessed.

Bloody hell that’s bad.

Urgh that is so bad

Is there an equivalent ‘Dads be like’ ad? Or is Polly just for us? #soblessed

@NoSquirrels

Bloody hell that’s bad.

Part of me is wondering whether it’s deliberate to get it shares but then WHY would you choose sexism as your platform? WHY?

Seriously condescending. And, when I am cancer free of a female only cancer (not breast before people jump in saying men can get breast cancer too), they wouldn't insure me....or not without it costing an absolute fortune.

Also post natal depression is hilarious obvs. #babyblues bitches!!

Also did I mention there’s a woman on Twitter who was refused a policy because she suffered post natal psychosis?

Yeah.

@Chilver

Seriously condescending. And, when I am cancer free of a female only cancer (not breast before people jump in saying men can get breast cancer too), they wouldn't insure me....or not without it costing an absolute fortune.

I’ve seen stories like this all over the place... it’s just awful.

@NoSquirrels

Is there an equivalent ‘Dads be like’ ad? Or is Polly just for us? #soblessed

Nope, just us mums who are spending the family fortune on clothes and presumably leaving our kids starving for the sake of 3 coffees a week.. #oopsy

I expect I’m too old to understand the young social media strategist’s sexism-based viral marketing. Oh well. Maybe when they’re old like me they’ll understand.

I saw this on Facebook yesterday. Talk about a quick way to piss off your entire target market.

My blood’s boiling.
Share to ensure that everyone knows what twats they are!

I work in marketing and am sick of the main earner men who always suggest mums having a coffee, doing the school run or being a soccer mom when we talk about ensuring comms are relevant to women too.

I either play dumb and ask if that is an accurate representation of women or are they actually more likely to be working and equal in the home or just call it out and say ads have moved on since 1950s.

Dated and out of touch

Their sexist advertising is exactly why I avoided them when I was looking for a policy. Idiots.

@everydaysablessing

I work in marketing and am sick of the main earner men who always suggest mums having a coffee, doing the school run or being a soccer mom when we talk about ensuring comms are relevant to women too.

I either play dumb and ask if that is an accurate representation of women or are they actually more likely to be working and equal in the home or just call it out and say ads have moved on since 1950s.

It seems absolutely unbelievable to me that no one who saw this ad brought up that it’s insulting as fuck. Crazy. Do they have no women working for them?!

Ugh. You know this was written by men whose partners are on here falling to pieces doing all the night feeds, all the childcare and all the housework because he Has To Work, and then he spends all weekend on his hobby (which is cycling).

@MindyStClaire

Ugh. You know this was written by men whose partners are on here falling to pieces doing all the night feeds, all the childcare and all the housework because he Has To Work, and then he spends all weekend on his hobby (which is cycling).

Most accurate thing I’ve read today.

@everydaysablessing

I work in marketing and am sick of the main earner men who always suggest mums having a coffee, doing the school run or being a soccer mom when we talk about ensuring comms are relevant to women too.

I either play dumb and ask if that is an accurate representation of women or are they actually more likely to be working and equal in the home or just call it out and say ads have moved on since 1950s.

I now feel guilty that I'm letting the side down, I've just done the school run and am having a coffee before shopping.

Just had a look, they appear to have deleted it now. Good thing too, that was outrageous.

I absolutely hate the advertisement from Polly, I'm waiting for all the minor celebs who sign up to do a patronising ad about how cheap it is (when you're rich) to cotton on because they always go down in my estimations when I see it.

Bloody hell. That is absolutely shocking.

Who on earth are the 3% (2 people by my reckoning at this time) who thought you WERE being U???

www.asa.org.uk/advice-online/offence-sexism.html

Hmmm... Is this actually bordering on the illegal?

I need insurance renewal.

I've noted this.

Hope Polly see this thread (I'm sure they will get some marketing bod to search their name)

"big mistake. Big. Huge"

Have flick through Instagram it's bloody awful