This is just exceptional marketing.

[JackieWeaversAuthorityHere]

Thank goodness Polly.co.uk has figured out how to market to women. I hope their policy documents also come in emoji formats because my lady brain really appreciates it.

Also that’s where I’ve been going wrong! Of course buying lipstick instead of life insurance is bad. I see the error of my ways. Thank you Polly, I’ll be better.

#blessed.

That is really bad! Urgh.

Quite apart from the appallingly sexist and patronising element, where TF did the expression ‘Mums be like…’ come from?

A fortnight in a rat-infested dungeon would be too good for whoever started that one. Once I’m a dictator there will be far less of this sort of semi-literate nonsense! 😈

And the men I worked for in multinationals all stayed in long hours to avoid putting the kids to bed - why else have staff meetings at 6pm? But time for ‘client liaison golf’ in the afternoons

It might be true elsewhere, but lets be honest, as most Brits pride themselves in putting their kids to bed at 5 or 6pm, no normal working parent is available at that time anyway.

People I work have no less than 1 hour commute to go home if they are lucky.

Aimed at the congenitally illiterate?

And they're not even selling their own cover, they're touting your details round everyone else.

www.thisismoney.co.uk/money/lifeinsurance/article-7208491/Be-careful-celebrity-touted-life-insurance-brands-Instagram-Twitter.html

It might be true elsewhere, but lets be honest, as most Brits pride themselves in putting their kids to bed at 5 or 6pm, no normal working parent is available at that time anyway.

Who are these people? 7pm is considered a fairly normal bedtime for young children, but I have never met anyone who claimed to have children in bed at 5pm.

Ugh. Amazed they didn't add insult to injury by putting the whole thing in Comic font.

Trying to be cool and funny, but failing.

our hard earned $ ? Couldn't even find the right £ emoji?

Then why are clothes and make-up crap / shit? They absolutley are NOT.

Probably an advert created by 50 year old men.

I just checked their Instagram, an it's exhausting! A constant stream of things mum's ought to doing, from packing delightfully curated children's lunch boxes to organising picnic breakfasts in the garden to showering the children's dad wig thoughtful gifts, all while remembering to moisturise with SPF and exercise to keep healthy.

It was like that great FB page Man Who Has Everything, but for real!

Oh, and lots of pushing Love Island.🙄

Man Who Has It All, sorry!

It’s still being served to me... just got it again (time stamp on top corner)

@JackieWeaversAuthorityHere

It’s still being served to me... just got it again (time stamp on top corner)

I read this as: every clock in the flag a baby loses a proud lesbian.

Clearly it's not designed for my lady brain.

I'm in the the market for insurance

Thank you op, that's one company most definitely off the list!

"big mistake. Big. Huge"

Absofuckinglutely!

Tempted to make an enquiry, let them waste their time, let them prattle on and then turn them down telling them EXACTLY why!

Perhaps if a load of us do this they MIGHT get the message?

"The ad is grim and sexist, but it’s probably targeted to a working class customer"

Wtf are you saying about working class people?! That they're stupid? Sexist? Easily duped?

Pew, I don't buy ☕☕☕, so I have slipped the net!!

really grim advert

Long hours are hostile to women who have or would like to have children, or do you think one should just have children for the pain of childbirth and then hand them over to a nanny?

I do wonder if you'd make these comments to a man.
I work in a sector which often involves long hours. I've managed it perfectly well despite being a woman and having children.

We should be aiming to make work places family friendly and making it the norm for men at all levels to work flexibly.

The ad is grim and sexist, but it’s probably targeted to a working class customer who might not always think they have the money for life assurance.

What now??

Makes me think of the nursery rhyme- polly put the kettle on- because that's all women are good for.

I will be avoiding them and I'm a working class person. That comment was shocking.

It's a Facebook ad so you won't see it on their main page.

@2021DNA

The ad is grim and sexist, but it’s probably targeted to a working class customer who might not always think they have the money for life assurance.

So things that are aimed at working-class people have to be dumbed down and spattered with emojis? OK, then.

Are you working for Polly OP?

This sort of attention is exactly what they want

@CoalCraft

Are you working for Polly OP?

This sort of attention is exactly what they want

Spoken like someone who has no idea how marketing works.

I do wonder if you'd make these comments to a man.

Of course I would.

But whether you like it or not, mothers are much more adversely affected by a culture of long working hours and we should not defend such a culture because we feel like we have to keep up with the men.

@Coyoacan

I do wonder if you'd make these comments to a man.

Of course I would.

But whether you like it or not, mothers are much more adversely affected by a culture of long working hours and we should not defend such a culture because we feel like we have to keep up with the men.

I research and write about women's career development so I'm well aware of the issues that impact women in the workplace. Your comments were aimed at women ( specifically mothers) and were a tad patronising. Not to mention the 'nanny' comment ..... in my extensive research I've not come across men being criticised for using childcare to work.

Yes! I've seen some slebs promote Poo-lly. I think one was Peter Andrew? And the other was a reality TV woman?

Peter Andre