He is a prat. He is responsible for cinnamon being added to otherwise decent tasting foods where it has no place. He messes with good recipes and turns them to shit.
And now sweeteners in perfectly decent drinks. I didn't often have a fizzy drink, it was something for when I was ill or a special treat. Had just found Fever Tree Sicilian Lemon, I had only had one bottle, chosen because it was sweetener free, so it will be my last if it has sweeteners.
Sweeteners taste foul and give me belly ache.
I am already sick of reading labels to avoid palm oil, now have avoid sweeteners as well. Strange thing, all my family lived in to their 80's and they ate the fat on meat, used salt on it, dripping on toast, sugar in tea, cakes made with butter and sugar, dreadful, absolutely terrible, oh yes, it is all lethal stuff, but none of them were obese, they had their own teeth until they died in their 80's unlike many of the overweight people these days that don't know about nutrition or sensible diet and live on junk food.
What should be tackled is GREED, not sugar in drinks. Children always stuffing their faces with rubbish is the problem, and parents allowing it or teaching them that it is OK because they do it too. Just pure greed and gluttony. What is wrong with self restraint and sense?
Leave sugar alone, reduce the amount, put the prices up but don't ruin everything, we have already lost decent chocolate, it is now palm oil and sugar, is that going to be replaced with sweeteners too?