Interesting web of lies, AndHoldTheBun.
"Mercer invested in Cambridge Analytica, (...) “driven in part by an assessment that the right was lacking sophisticated technology capabilities”. But in many ways, it’s what Cambridge Analytica’s parent company does that raises even more questions.
Emma Briant, a propaganda specialist at the University of Sheffield, wrote about SCL Group in her 2015 book (...). Cambridge Analytica has the technological tools to effect behavioural and psychological change, she said, but it’s SCL that strategises it. It has specialised, at the highest level – for Nato, the MoD, the US state department and others – in changing the behaviour of large groups. It models mass populations and then it changes their beliefs."
"In the course of the US election, Cambridge Analytica amassed a database, as it claims on its website, of almost the entire US voting population – 220 million people – (...)
It’s the database, and what may happen to it, that particularly exercises Paul-Olivier Dehaye, a Swiss mathematician and data activist who has been investigating Cambridge Analytica and SCL for more than a year. “How is it going to be used?” he says. “Is it going to be used to try and manipulate people around domestic policies? Or to ferment conflict between different communities? It is potentially very scary. People just don’t understand the power of this data and how it can be used against them.”"
"Sam Woolley of the Oxford Internet Institute’s computational propaganda institute tells me that one third of all traffic on Twitter before the EU referendum was automated “bots” – accounts that are programmed to look like people, to act like people, and to change the conversation, to make topics trend. And they were all for Leave. Before the US election, they were five-to-one in favour of Trump – many of them Russian." Ahem, claig et al, most likely.
"Many of the techniques were refined in Russia, he says, and then exported everywhere else. “You have these incredible propaganda tools developed in an authoritarian regime moving into a free market economy with a complete regulatory vacuum. What you get is a firestorm.”"